The Association of Golf Merchandisers is an international, professional association of golf-related merchandisers and vendors. Members include golf professionals, buyers, merchandisers, students, club managers, owners, and suppliers to the golf industry. Headquartered in Arizona, the AGM is a 501(c)(3) not-for-profit corporation founded in 1989 and governed by a 19-member volunteer Board of Directors.

The AGM mission is to:

  • Educate - golf retail buyers/merchandisers and golf professionals,
  • Elevate - the golf merchandising profession, and
  • Enhance - communication between golf buyers and vendor partners.

Who are the members of the AGM?

Today, more than 850 individuals representing private, public, resort and off-course golf specialty stores are active members of the AGM. PGA members comprised over 30% of the membership.

AGM members are responsible for golf merchandise sales in excess of $600 million annually. Additionally, over 135 Vendor Partners are members of the AGM and, through their membership, they support AGM retail education programs and networking events.

Each year the AGM sponsors over 30 educational seminars and networking events. The Annual Retail Conference is held each January in Orlando, Florida in conjunction with the PGA Merchandise Show.

Our mission to education is resolute. Through our educational programs, materials and events, members have the necessary resources for successful and profitable retailing.