Strengthening the golf merchandising industry.

Connect with more than 1000 members
including vendors, merchandisers, and
sales reps, and grow your golf
merchandising business.

Become an AGM Member

The Educational Voice in Golf
Merchandising Since 1989

AGM buyer members are responsible for the retail operations at over 1,200 golf shops with annual sales in excess of $1 billion. These members, both Merchandisers and the Vendor Partners, are among the best and most recognized in the golf industry.

Education & Courses






Sales Reps

Certified Retail Manager Program

The AGM’s Certified Retail Manager Program teaches essential buying strategies for managing a retail golf shop, focusing on merchandise planning, profitability, and inventory management. It covers building an Open-to-Buy system, increasing turn rates, avoiding common pitfalls, and learning from experience for successful retail management.

“The Certified Retail Manager Program has elevated my skills and knowledge to a level that has afforded me more opportunity professionally.”

Katie Camp

Director of Retail
Certified Retail Manager
Westfield Country Club


Register Now for our next AGM Webinar


Embracing Emerging Brands in Pro Shops

Platinum Awards

The top 100+  golf shops in the world

Become an AGM member today!

The benefits of membership are many.
Merchandisers collaborate and learn how to increase sales in their shops.

Golf organizations stay up to date on the latest trends in retail products, pricing trends, comparison sales, and styles.

Vendor Partners enjoy working with a large group of established, independent golf retailers – many representing some of the finest golf locations in the world.


Part of the benefits of the AGM membership is a comprehensive, 12-chapter guide to make your retail operation successful and profitable.