Strengthening the golf retail industry.

Connect with more than 1000 members
including vendors, merchandisers, and
sales reps, and grow your golf
retail business.

Become an AGM Member

The Educational Voice in Golf Retail Since 1989

AGM buyer members are responsible for the retail operations at over 1,200 golf shops with annual sales in excess of $1 billion. These members, both Merchandisers and Vendor Partners, are among the best and most recognized in the golf industry.

Education & Courses

850

Buyers

200

Vendors

20

Sales Reps

Why join the AGM?

The Leaders in Golf Retail Education

Since 1989, AGM has been the industry’s trusted authority in golf retail education, equipping professionals with the strategies and skills needed for success in the pro shop.
a

Certified Retail Manager (CRM) Program

Set yourself apart with golf’s only retail certification, designed to enhance leadership, merchandising expertise, and overall retail profitability.
k

Maximizing Profitability & Pro Shop Success

Learn how to drive sales, increase margins, and improve inventory management through AGM’s exclusive education, webinars, and expert resources.

 
 

Exclusive Networking & Industry Connections

Connect with top buyers, merchandisers, and industry leaders, gaining insights and relationships that help you grow and thrive.
a

Vendor & Business Perks

Take advantage of exclusive vendor partnerships, preferred pricing, and member-only disc.ounts to boost your bottom line and expand your product offerings.

Retail Intelligence & Industry Insights

Stay ahead with market research, key performance benchmarks, and retail best practices tailored specifically to golf retail.
a

“The AGM is a must for anyone in the golf retail market and one that I undoubtably know helped us at Great River become a National Merchandise of Year Winner with the PGA of America.”   – Jason Loomis, PGA, Great River Golf Club

Certified Retail Manager Program

The AGM’s Certified Retail Manager Program teaches essential buying strategies for managing a retail golf shop, focusing on merchandise planning, profitability, and inventory management. It covers building an Open-to-Buy system, increasing turn rates, avoiding common pitfalls, and learning from experience for successful retail management.

“The Certified Retail Manager Program has elevated my skills and knowledge to a level that has afforded me more opportunity professionally.”

Katie Camp

Director of Retail
Certified Retail Manager
Westfield Country Club

AGM Blog

A smiling woman stands in a grocery store produce aisle, writing on a notepad with a shopping cart full of colorful fruits and vegetables. Overlaid text in a golf tee graphic reads: "From Groceries to Greens: What Golf Shops Can Learn from Grocery Store Merchandising."
From Groceries to Greens: What Golf Shops Can Learn from Grocery Store Merchandising

What do Trader Joe’s and your golf shop have in common? Maybe more than you [...]

07
Jul
Graphic titled “The Science Behind the Pyramid Principle: Using Triangular Displays to Engage the Golf Shopper’s Brain.” The text is set against a white and blue background with a green footer that includes the AGM logo. On the right side, there's a line-art style illustration of a pyramid-shaped retail display featuring folded shirts, mannequins, a golf bag, and accessories arranged on round tables.
The Science Behind the Pyramid Principle: Using Triangular Displays to Engage the Golf Shopper’s Brain

Want displays that attract attention and boost sales? Discover how the Pyramid Principle can elevate [...]

02
Jul
Promotional graphic for episode 11 of "The Fairway to Retail Success," an AGM podcast. The central image shows a shopping bag with a golf flag and swoosh graphic, surrounded by network-style orange dots. Text reads: “Featuring: Host: Justine Gray, Guest: Emily Gifford.” A circular photo in the lower left corner shows a smiling woman in a retail setting, likely guest Emily Gifford.
New Episode of The Fairway to Retail Success: From Passion to Platinum – Golf Retail Mastery with Emily Gifford

Emily Gifford of Boca West shares how she leads one of golf’s top retail programs [...]

30
Jun
Graphic title slide that reads "Your Complete Guide to a Successful 2025 Market Season: Locations, Links, Tips, and Tariffs" with a light blue background featuring a pattern of shopping-related icons and a small illustrated price tag labeled “SALE.”
Your Complete Guide to a Successful 2025 Market Season: Locations, Links, Tips, and Tariffs

Tackle the 2025 market season with confidence. This guide covers where to go, what to [...]

25
Jun
Silver and gray graphic featuring the AGM logo above the text "Merchandiser of the Year 2026," framed by laurel branches and a subtle sparkling background, representing a prestigious golf retail award.
AGM Announces New “Merchandiser of the Year” Award to Honor Individual Excellence in Golf Retail

For the first time ever, AGM is putting the individual merchandiser in the spotlight. Will [...]

23
Jun
Graphic with a speech bubble reading: "From 'Nice Shirt' to Sold Out: A Staff Testimonial Guide for Golf Merchandisers." The background includes light icons like stars, exclamation points, and chat bubbles. Five AGM-orange stars are displayed along the bottom, and a large AGM-orange quotation mark icon is in the top-right corner.
From “Nice Shirt” to Sold Out: A Staff Testimonial Guide for Golf Merchandisers

Your staff are your strongest sales tool. Use their product opinions to create testimonials that [...]

18
Jun
A group of colorful Created Co. drinkware pieces—including mugs, tumblers, and canisters—are arranged on a beige surface against a matching background. Above the products, the Created Co. logo and the text “Vendor Spotlight” are prominently displayed. The AGM logo appears in the lower right corner.
Crafted with Care: The Created Co. Approach to Drinkware

Created Co. isn’t just focused on tumblers and cold cups—it's about building something beautiful, functional, [...]

16
Jun
A golfer follows through on a swing on a green course, framed as if seen through a video camera viewfinder. Overlaid text reads: "Lights, Camera, Conversion: How Video Can Drive Wholesale Sales." A red recording dot and battery icon enhance the camcorder effect.
Lights, Camera, Conversion: Using Video to Drive Sales in Golf Retail

Want to stand out in wholesale? Learn how video can help you grab attention, build [...]

11
Jun

Upcoming Education

Become an AGM member today!

Save time, grow your expertise, and connect with the best in golf retail by joining a trusted network of professionals dedicated to elevating the industry. The AGM provides access to expert education, exclusive networking opportunities, cutting-edge market insights, and practical tools to help golf retail professionals excel.

At its heart, the AGM fosters collaboration, where merchandisers, buyers, and vendor partners work together to strengthen the industry. Through shared knowledge and support, the AGM empowers its members to innovate, succeed, and create a brighter future for golf retail.

AGM MERCHANDISE MANUAL

Part of the benefits of the AGM membership is a comprehensive, 12-chapter guide to make your retail operation successful and profitable.