Strengthening the golf retail industry.

Connect with more than 1000 members
including vendors, merchandisers, and
sales reps, and grow your golf
merchandising business.

Become an AGM Member

The Educational Voice in Golf Retail Since 1989

AGM buyer members are responsible for the retail operations at over 1,200 golf shops with annual sales in excess of $1 billion. These members, both Merchandisers and Vendor Partners, are among the best and most recognized in the golf industry.

Education & Courses

850

Buyers

200

Vendors

20

Sales Reps

Why join the AGM?

The Leaders in Golf Retail Education

Since 1989, AGM has been the industry’s trusted authority in golf retail education, equipping professionals with the strategies and skills needed for success in the pro shop.
a

Certified Retail Manager (CRM) Program

Set yourself apart with golf’s only retail certification, designed to enhance leadership, merchandising expertise, and overall retail profitability.
k

Maximizing Profitability & Pro Shop Success

Learn how to drive sales, increase margins, and improve inventory management through AGM’s exclusive education, webinars, and expert resources.

 
 

Exclusive Networking & Industry Connections

Connect with top buyers, merchandisers, and industry leaders, gaining insights and relationships that help you grow and thrive.
a

Vendor & Business Perks

Take advantage of exclusive vendor partnerships, preferred pricing, and member-only disc.ounts to boost your bottom line and expand your product offerings.

Retail Intelligence & Industry Insights

Stay ahead with market research, key performance benchmarks, and retail best practices tailored specifically to golf retail.
a

Certified Retail Manager Program

The AGM’s Certified Retail Manager Program teaches essential buying strategies for managing a retail golf shop, focusing on merchandise planning, profitability, and inventory management. It covers building an Open-to-Buy system, increasing turn rates, avoiding common pitfalls, and learning from experience for successful retail management.

“The Certified Retail Manager Program has elevated my skills and knowledge to a level that has afforded me more opportunity professionally.”

Katie Camp

Director of Retail
Certified Retail Manager
Westfield Country Club

AGM Blog

"Recognizing Our Sponsors" in sans serif blue text over a partially transparent picture of a large group of people standing around golf displays.
A Huge Thank You to Our 2025 AGM Retail Conference Sponsors!

Behind every successful conference is a team of wonderful people. Learn how these vendor sponsors [...]

19
Mar
"Navigating the Shifting Golf Apparel Landscape" written in white serif font over a green speckled box to make the words stand out. Behind is a partially transparent photo of a shop apparel display, featuring stacks of folded polos and a pair of navy-colored shoes.
The Jerry Maguire Mission Statement: Navigating the Shifting Golf Apparel Landscape at the PGA Show

Use your PGA Show insights to adapt merchandising strategies and stay ahead of the curve [...]

17
Mar
Close up photo of a display featuring patterned blue and orange golf polos. "The Power of Small Merchandising Tweaks" is written in a light blue, serif display font with dark blue border. There is a partially transparent white box behind the words to make them stand out
Maximizing Retail Impact: The Power of Small Merchandising Tweaks

Discover how small merchandising tweaks can refresh your shop, boost sales, and enhance the customer [...]

12
Mar
Photo of two smiling men walking on a golf course, wearing pants and pull-over jackets on a bright and sunny day. The tasc Performance logo is centered and a partially transparent block is behind it so that the logo stands out atop the photo.
Eco-friendly Innovation: How tasc Performance Honors the Game and Planet

Discover how tasc Performance is changing the game with sustainable golf apparel that feels as [...]

10
Mar
Bridging the Gap: Managing a Private Golf Shop in the Digital Age

Win the hearts of savvy, online shoppers with personalized service, curated exclusives, and an in-store [...]

05
Mar
White background textured like a golf ball with the words "Saint Patrick's Day Golf Shop Displays" in speckled kelly green. To the left of the words is a golf flag atop a 4-leaf clover.
Gold at the End of the Fairway: St. Patrick’s Day Golf Shop Displays

Maximize your St. Patrick's Day sales with creative displays and easy-to-implement merchandising strategies.

03
Mar
"From Pirates to Pixie Dust: Unforgettable Retail Experiences with Ben Lorenzen" written in white serif font over a picture of a starry night sky. There is a swirl of gold pixie dust.
From Pirates to Pixie Dust: Unforgettable Retail Experiences with Ben Lorenzen

Retail doesn’t have to be routine. Create unforgettable experiences with a little creativity, fun, and [...]

26
Feb
"Maximizing Sales Racks: Placement, Presentation & Sales Strategies" in sans serif bold maroon font over an image of the interior of a store.
How to Maximize Sale Racks in Your Golf Shop: Placement, Presentation & Sales Strategies

Don’t let your sale rack be an afterthought—strategic placement and presentation can turn discounts into [...]

24
Feb

Upcoming Education

Next AGM Webinar BAnner

Become an AGM member today!

Save time, grow your expertise, and connect with the best in golf retail by joining a trusted network of professionals dedicated to elevating the industry. The AGM provides access to expert education, exclusive networking opportunities, cutting-edge market insights, and practical tools to help golf retail professionals excel.

At its heart, the AGM fosters collaboration, where merchandisers, buyers, and vendor partners work together to strengthen the industry. Through shared knowledge and support, the AGM empowers its members to innovate, succeed, and create a brighter future for golf retail.

AGM MERCHANDISE MANUAL

Part of the benefits of the AGM membership is a comprehensive, 12-chapter guide to make your retail operation successful and profitable.