Strengthening the golf retail industry.

Connect with more than 1000 members
including vendors, merchandisers, and
sales reps, and grow your golf
retail business.

Become an AGM Member

The Educational Voice in Golf Retail Since 1989

AGM buyer members are responsible for the retail operations at over 1,200 golf shops with annual sales in excess of $1 billion. These members, both Merchandisers and Vendor Partners, are among the best and most recognized in the golf industry.

Education & Courses

850

Buyers

200

Vendors

20

Sales Reps

Why join the AGM?

The Leaders in Golf Retail Education

Since 1989, AGM has been the industry’s trusted authority in golf retail education, equipping professionals with the strategies and skills needed for success in the pro shop.
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Certified Retail Manager (CRM) Program

Set yourself apart with golf’s only retail certification, designed to enhance leadership, merchandising expertise, and overall retail profitability.
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Maximizing Profitability & Pro Shop Success

Learn how to drive sales, increase margins, and improve inventory management through AGM’s exclusive education, webinars, and expert resources.

 
 

Exclusive Networking & Industry Connections

Connect with top buyers, merchandisers, and industry leaders, gaining insights and relationships that help you grow and thrive.
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Vendor & Business Perks

Take advantage of exclusive vendor partnerships, preferred pricing, and member-only disc.ounts to boost your bottom line and expand your product offerings.

Retail Intelligence & Industry Insights

Stay ahead with market research, key performance benchmarks, and retail best practices tailored specifically to golf retail.
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“The AGM is a must for anyone in the golf retail market and one that I undoubtably know helped us at Great River become a National Merchandise of Year Winner with the PGA of America.”   – Jason Loomis, PGA, Great River Golf Club

Certified Retail Manager Program

The AGM’s Certified Retail Manager Program teaches essential buying strategies for managing a retail golf shop, focusing on merchandise planning, profitability, and inventory management. It covers building an Open-to-Buy system, increasing turn rates, avoiding common pitfalls, and learning from experience for successful retail management.

“The Certified Retail Manager Program has elevated my skills and knowledge to a level that has afforded me more opportunity professionally.”

Katie Camp

Director of Retail
Certified Retail Manager
Westfield Country Club

AGM Blog

A golfer follows through on a swing on a green course, framed as if seen through a video camera viewfinder. Overlaid text reads: "Lights, Camera, Conversion: How Video Can Drive Wholesale Sales." A red recording dot and battery icon enhance the camcorder effect.
Lights, Camera, Conversion: Using Video to Drive Sales in Golf Retail

Want to stand out in wholesale? Learn how video can help you grab attention, build [...]

11
Jun
A graphic with the title 'How Men and Women Shop Differently' and 'And Why It Matters for Merchandising' separated by an image. The image shows a man and a woman standing back-to-back in a golf shop, each looking at a rack of golf apparel. The man is on the left, and the woman is on the right. The AGM logo is in the top right corner.
How Men and Women Shop Differently—And Why It Matters for Merchandising

From mission-driven purchases to immersive browsing, understanding how men and women often shop differently can [...]

09
Jun
Comic-style graphic with a pop-art background. A bold orange starburst in the center reads, “Telling the Right Story: Why Your Golf Shop Marketing Needs a Hero Shift.” A silhouette of a superhero holding a golf club stands to the right. The AGM logo appears in the lower-left corner.
Telling the Right Story: Why Your Golf Shop Marketing Needs a Hero Shift

If you want to grab attention, it's time to make a simple but powerful shift: [...]

02
Jun
A yellow sticky note, curled at the bottom, is pinned to a brown corkboard with a blue pushpin. The text on the note reads 'The Ultimate Checklist for Rep Meetings:' in a larger, bold font, followed by two lines with a red checkmark and the text 'Getting the Most Out' and 'of Your Vendor Visits' in a smaller, non-bold font. The AGM logo is visible in the bottom left corner of the sticky note.
The Ultimate Checklist for Rep Meetings: Getting the Most Out of Your Vendor Visits

Vendor rep meetings are powerful opportunities to plan ahead, uncover new strategies, and grow your [...]

26
May
A blurred background image of two individuals looking at golf clubs inside a golf shop. Overlaid on the image in large, stylized green text with a white outline is the title 'Elevating Customer Service to Hospitality in Private Golf Shops.' Green wavy shapes are in the top and bottom corners.
Elevating Customer Service to Hospitality in Private Golf Shops

In private golf shops, great service is expected, but true hospitality is what makes members [...]

15
May
Trust Your Edit: The Power of Being Decisive as a Merchandiser

If you’re feeling pressure to stock even more choices, this is your reminder that the [...]

14
May
Graphic with a blue textured background and orange text reading ‘The Do’s and Don’ts of Constructive Feedback in 2025’ above a row of five yellow stars. golf ball patterns appear on the left and right borders.
The Do’s and Don’ts of Constructive Feedback in 2025

Silence isn’t golden when it comes to leadership—constructive feedback is the lifeline of a thriving, [...]

12
May
Graphic with crumpled paper background featuring the title “Maintaining Your Props and Hangers: small Details, BIG Impact.” The design includes a cardboard box icon and a hanger illustration, emphasizing the theme of retail maintenance and visual merchandising.
Maintaining Your Props and Hangers: Small Details, Big Impact

Could small details like hangers and props be holding your shop back? Find out how [...]

07
May

Upcoming Education

Become an AGM member today!

Save time, grow your expertise, and connect with the best in golf retail by joining a trusted network of professionals dedicated to elevating the industry. The AGM provides access to expert education, exclusive networking opportunities, cutting-edge market insights, and practical tools to help golf retail professionals excel.

At its heart, the AGM fosters collaboration, where merchandisers, buyers, and vendor partners work together to strengthen the industry. Through shared knowledge and support, the AGM empowers its members to innovate, succeed, and create a brighter future for golf retail.

AGM MERCHANDISE MANUAL

Part of the benefits of the AGM membership is a comprehensive, 12-chapter guide to make your retail operation successful and profitable.