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How Men and Women Shop Differently—And Why It Matters for Merchandising

A graphic with the title 'How Men and Women Shop Differently' and 'And Why It Matters for Merchandising' separated by an image. The image shows a man and a woman standing back-to-back in a golf shop, each looking at a rack of golf apparel. The man is on the left, and the woman is on the right. The AGM logo is in the top right corner.

From mission-driven purchases to immersive browsing, understanding how men and women often shop differently can help foster deeper connection.

Telling the Right Story: Why Your Golf Shop Marketing Needs a Hero Shift

Comic-style graphic with a pop-art background. A bold orange starburst in the center reads, “Telling the Right Story: Why Your Golf Shop Marketing Needs a Hero Shift.” A silhouette of a superhero holding a golf club stands to the right. The AGM logo appears in the lower-left corner.

If you want to grab attention, it’s time to make a simple but powerful shift: make your customer the hero of every story you tell.

The Ultimate Checklist for Rep Meetings: Getting the Most Out of Your Vendor Visits

A yellow sticky note, curled at the bottom, is pinned to a brown corkboard with a blue pushpin. The text on the note reads 'The Ultimate Checklist for Rep Meetings:' in a larger, bold font, followed by two lines with a red checkmark and the text 'Getting the Most Out' and 'of Your Vendor Visits' in a smaller, non-bold font. The AGM logo is visible in the bottom left corner of the sticky note.

Vendor rep meetings are powerful opportunities to plan ahead, uncover new strategies, and grow your shop’s success.

Trust Your Edit: The Power of Being Decisive as a Merchandiser

If you’re feeling pressure to stock even more choices, this is your reminder that the most trusted golf shops win with clarity—not clutter.