AGM Unveils April Webinar Series to Elevate Careers in Golf Merchandising

Join the Association of Golf Merchandisers (AGM) this April for a series of career-boosting webinars tailored for golf retail professionals. Each Wednesday at 4 pm EST / 1 pm PST, these webinars offer invaluable insights and strategies to propel your career forward in the golf retail industry.

The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.

Unlocking the Future of Retail: The Power of Artificial Intelligence

Date: Wednesday, April 3, 2024

Time: 4:00 PM EST / 1:00 PM PST

Presenter: Susan Gonzalez, RepSpark

Description: Join us for an engaging discussion on how generative AI revolutionizes the golf merchandising industry. This Q&A will follow up on the popular AI webinar from the PGA Show and explore the latest AI technology advancements and their potential applications in golf retail, from personalized product recommendations to optimized inventory management. Don’t miss this exciting opportunity to stay ahead and network with industry peers.

Key Takeaways:

  • Discover how generative AI can enhance customer experiences, drive sales, and streamline operations in the fast-paced world of golf merchandising.
  • Attendees will better understand how AI can enhance various aspects of their businesses, from customer engagement to inventory optimization.
  • Practical tips and strategies for implementing generative AI solutions in the golf retail industry.

Don’t miss this exclusive opportunity sponsored by RepSpark to dive into generative AI for golf retailers! Secure your spot now to unlock the potential of AI in your golf shop.


Taking Ownership: Best Practices for Pro-Owned Shops

Date: Wednesday, April 10, 2024

Time: 4:00 PM EST / 1:00 PM PST

Presenter: Jacinta Courter, The Philadelphia Cricket Club

Description: This webinar will delve into the unique challenges and best practices of pro-owned golf shops. From fostering trust between owners and buyers to hyper-responsible financial management, we will explore three key strategies: Planning for Success, Being Flexible, and Thinking Outside of the Box. Learn how to strategically plan product cycles, adapt to daily operational challenges, and innovate for financial efficiency, ultimately optimizing your golf shop for success.

Key Takeaways:

  • Planning for Success: Strategically analyze data, optimize product cycles, and ensure sales support payables to navigate the challenges of Pro-Ownership effectively.
  • Being Flexible: Embrace adaptability by reevaluating drop schedules, considering unconventional merchandising approaches, and proactively addressing operational challenges.
  • Thinking Outside the Box: Innovate for financial efficiency by exploring opportunity buys, minimizing backstock, and considering alternative business models like a “fresh start” approach to maximize profitability in the industry.

Join us for an engaging discussion that promises to equip you with actionable insights and strategies to elevate your pro-owned golf shop to new heights of success.


5 Ways to Realistically Elevate the Year Ahead

Date: Wednesday, April 17, 2024

Time: 4:00 PM EST / 1:00 PM PST

Presenter: Nicole Leinbach, Retail Minded

Description: If strengthening your sales, increasing customer loyalty AND care, heightening in-store merchandising and easing efficiency are among the 2024 goals for your pro shop, then this is a webinar not to miss! Join global retail expert Nicole Leinbach, Founder of Retail Minded, as she offers practical insight you can apply directly to your stores. Expect to gain actionable strategies you can begin to apply to your shops right away!

Key Takeaways:

  • Strengthen sales and increase customer loyalty by implementing practical strategies tailored for pro shops.
  • Enhance in-store merchandising techniques to attract and engage customers effectively.
  • Improve operational efficiency to streamline processes and optimize overall performance in your retail space.

Don’t miss this exclusive webinar presented by leading retail expert Nicole Leinbach, where you’ll gain actionable strategies to elevate your pro shop and achieve your 2024 goals with confidence.


Membership Magic

Date: Wednesday, April 24, 2024

Time: 4:00 PM EST / 1:00 PM PST
Ben Lorenzen, CCM, Champions Run

Description: Discover innovative and engaging strategies that go beyond the conventional, as we delve into exciting ways to connect with both existing and new members. Uncover the secrets to making your golf shop experience truly magical, leaving a lasting impression on your membership. Don’t miss out on this opportunity to transform your marketing approach and elevate your club’s pro shop to new heights!

Key Takeaways:

  • Discover New Creative Concepts for Immediate Implementation: Explore fresh, creative concepts that will set your merchandise apart and attract customers. Learn how to stay innovative in the golf merchandising space and think outside the traditional boundaries of golf retail.
  • Navigate the Impact of New Technologies on the Industry: Discuss how new technologies, such as online platforms, data analytics, and mobile applications, are reshaping the merchandising landscape. Discover how embracing these technologies can enhance operational efficiency, customer experience, and overall business success.
  • Master the Art of Entertaining Over Selling for Increased Sales: Explore the industry shift from a purely transactional approach to a more engaging and entertaining one. Focus on creating memorable experiences for customers, whether through events, interactive displays, or personalized service. Understand how entertaining customers builds a connection and can ultimately lead to increased sales by fostering loyalty and positive word-of-mouth.

Make sure you seize this opportunity to revolutionize your marketing strategy and take your club’s pro shop to unprecedented levels of success!