Your staff are more than just helpful faces behind the counter—they’re your shop’s most trusted influencers. When they share real, personal feedback about the products they use and love, customers listen. In fact, authentic staff testimonials can be one of your most powerful selling tools, both in-store and online.
But here’s the catch: not all testimonials are created equal. A vague “These shoes are great!” won’t move the needle. The best quotes are specific, experience-based, and relatable, and they start with the right prompts.
Use this Staff Testimonial Prompt Sheet to help your team talk about products in a way that builds trust, answers questions, and increases conversions. Whether you’re gathering content for signage, social media, or email marketing, these questions will help you surface the kind of insights that truly influence purchasing decisions.
Product Performance
- What did you notice the first time you used this product?
- How has it held up over time (rounds, washes, weather, etc.)?
- What situation or condition is this product perfect for?
Example: “I’ve worn this pullover during early-morning rounds—keeps me warm without overheating.”
Fit & Comfort
- How does it feel when you wear it?
- How would you describe the fit (true to size, tailored, roomy)?
- What details make it more comfortable or wearable?
Example: “The stretch in these pants makes them easy to walk 18 holes in, without any bunching or restriction.”
Features & Functionality
- What’s one feature you love about this product?
- Is there something you didn’t expect but ended up appreciating?
- How does it compare to other similar items?
Example: “This bag is super lightweight but still fits all 14 clubs and my rangefinder.”
Style & Versatility
- When or where would you wear this (on or off the course)?
- How have you styled it with other items in the shop?
- What do customers usually say when they try it on?
Example: “It’s sharp enough to wear straight from the course to dinner.”
Closing the Sale
- Why would you recommend this to a customer or member?
- What kind of golfer would appreciate it most?
- What’s one sentence you’d use to sell this in person?
Example: “If you like lightweight layers that move with you, this is your go-to quarter-zip.”
Tips for Team Use
- Keep quotes casual, natural, and authentic—don’t overthink them.
- Rotate responses monthly to keep signage and posts fresh.
- Encourage your team to snap a quick photo or reel wearing or using the item!
Conclusion: Make It a Habit, Not a One-Off
The more consistently you collect and share staff testimonials, the more confident your customers will feel when buying from you. These quotes bring your shop’s personality to life, highlight your team’s expertise, and make your product displays more than just visual—they make them personal.
Encourage your team to revisit these prompts regularly, rotate featured products, and treat every quote like a quiet but powerful sales pitch. Because when your staff speaks from experience, it sells.
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