Rocklin, CA – The Association of Golf Merchandisers (AGM) is proud to share the latest podcast episode of The Fairway to Retail Success, featuring Emily Gifford, Director of Retail at Boca West Country Club in Boca Raton, Florida.
A 2025 Best of the Best Top 10 AGM Platinum Award recipient and longtime AGM member, Emily leads a dynamic, multi-outlet retail operation serving more than 7,000 members across golf, racquets, boutique, and resort-style shops at this private residential club. She is recognized for delivering a luxury shopping experience that matches the club’s world-class amenities.
In this episode, Emily shares her career journey, from merchandising roles in New Jersey to overseeing one of the most successful private club retail operations in the country. Listeners will learn about her approach to adapting retail strategies for shifting member demographics, her innovative vendor partnership events like Footwear Fitting Days, and the operational systems—such as Daily Directives and video merchandising training—that keep her team aligned and efficient.
Looking ahead, Emily offers valuable advice for merchandisers at private facilities striving to elevate their operations and stand out in 2025 and beyond.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.
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