From fine Italian-made apparel to personalized accessories crafted specifically for the green grass market, Oxford Hounds is a brand rooted in luxury and timeless design. In this article, Founder and CEO Jim Tulin shares the inspiration behind the brand, their commitment to quality craftsmanship, and the thoughtful approach that guides every product they create.
AGM: What inspired the founding of your company?
Jim Tulin (JT): During a golf trip in Scotland, I noticed that none of the pro shops at prestigious courses carried uniquely designed luxury products that matched the quality and lifestyle of their clientele. This highlighted a gap in the market for high-quality, classically designed wearable fashion that aligns with the sophistication of private club members. I believe there is a strong opportunity to introduce a brand that embodies this level of exclusivity and refinement that is commensurate with their lifestyle.
AGM: What sets your apparel apart in a competitive market? What materials do you use in your products and why?
JT: The competitive landscape is filled with many fine brands, but we identified a unique opportunity to cater to a specific demographic that was previously underserved. Our key differentiator is that we are the only company offering world-class products exclusively developed and manufactured in Italy, using the finest materials available. This commitment to quality and exclusivity sets us apart within the industry in concert with a classic design signature with a fresh and modern twist.
AGM: How do you tailor your offerings for high-end golf retailers versus budget-friendly stores?
JT: We firmly believe that true excellence comes from focus—you cannot be everything to everybody. Our product range is meticulously developed for a discerning luxury clientele, allowing us to create unparalleled, high-quality offerings tailored exclusively for the Green Grass class of trade. This dedication to craftsmanship and exclusivity ensures that every piece we produce aligns with the refined tastes and expectations of this elite market.
AGM: What’s your most popular product, and why do you think it’s been so successful?
JT: We’ve had wonderful success with our polos and casual shirts, because of the distinct, classically inspired design signature as our customers recognize extraordinary quality and price value proposition. We’ve had equal success with our belt range because this classification is not widely taken advantage of by the Green Grass class of trade and offer a specifically designed golf signature belt range.
AGM: What are your upcoming product launches or innovations that golf retailers should look forward to?
JT: We are committed to continuously introducing fresh and innovative designs throughout the year, ensuring our assortment remains dynamic and inspiring. Looking ahead, we plan to expand our collection with an even greater focus on golf-related apparel, including elegantly crafted sweaters, versatile vests, and climate-specific pieces designed for both performance and style. This ongoing evolution reflects our dedication to providing luxury golf fashion that seamlessly blends sophistication, functionality, and exclusivity.
AGM: What customization options do you offer for golf clubs, balls, or other products?
JT: Our company has extensive experience in creating bespoke products, from premium apparel to finely crafted accessories. We specialize in tailoring highly customized and personalized pieces while maintaining the same uncompromising luxury and quality standards as the world’s finest brands. This dedication to craftsmanship and exclusivity ensures that every product we develop is a true reflection of sophistication and individuality.
AGM: What’s your company’s biggest achievement in the golf industry so far?
JT: One of our greatest achievements has been earning the trust and recognition of some of the most prestigious country clubs across the U.S. and Europe, a true testament to the quality and exclusivity of our brand. We take immense pride in being selected by these esteemed clubs to develop bespoke tournament gift items, a distinction that speaks volumes about our craftsmanship and attention to detail. Given the exceptionally high standards of these institutions, this honor serves as a significant milestone and a defining mark of excellence in our journey.
AGM: How do you keep your product range fresh and appealing to golf retailers and their customers?
JT: Our company has dedicated creative talent with extensive experience in creating originally designed products, from premium apparel to finely crafted accessories. We specialize in tailoring highly customized and personalized pieces while maintaining the same uncompromising luxury and quality standards as the world’s finest brands. This dedication to craftsmanship and exclusivity ensures that every product we develop is a true reflection of sophistication and individuality. We understand the green grass market to the degree where creative design and product development are specifically tailored to this clientele, offering world-class luxury products specifically geared to a defined niche in the market.
Conclusion
The mission behind Oxford Hounds goes beyond creating quality apparel—it’s about curating a lifestyle that resonates with the refined tastes of today’s golf members and private clubs. With a clear focus on quality, customization, and design with purpose, Jim Tulin and his team continue to bring something luxurious to the golf retail space—one carefully crafted piece at a time.
AGM members are encouraged to learn more about Oxford Hounds by visiting their website at www.oxfordhounds.com or contacting Jim Tulin at jtulin2@oxfordhounds.com. For more contact information, go to our AGM vendor page.
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