Written by Katelyn Madsen
When setting up fall décor for a retail space, it’s important to strike the right balance between festive and welcoming. You want to embrace the spirit of the season without overwhelming your more conservative customers. Some people may not resonate with spooky or witchy decorations that are common during the Halloween season, so focusing on autumnal decor with hints of Halloween flair is a smart approach. This way, you’ll appeal to a wider range of customers while keeping your store warm and inviting. It is especially appealing to family shoppers who may bring their kids along.
Autumn-Inspired Decor
For a welcoming seasonal look, start by incorporating elements of fall. Pumpkins (in all colors, shapes, and sizes), fall leaves, sunflowers, apple buckets, cornucopias filled with gourds, acorns, and golf balls, scarecrows, and burlap accents can really bring in a rustic, autumnal feel. These natural touches are timeless and can be left up even after Halloween passes. Add a festive flair by tapping into scent marketing, wafting a pumpkin spice or apple cider scent throughout the store.
Halloween Highlights
Once you’ve established a fall theme, it’s time to bring in Halloween accents that provide a fun twist without overwhelming the space:
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Dress Up Your Mannequins: Take your mannequins from typical golf attire to Halloween-ready by adding simple and fun costume pieces. For example, add a tiara, cat ears, or a hat. Transform your mannequin into a “course superhero” that is fully covered in your club’s logoed merchandise– don’t forget a mask and cape! You can also keep it simple by adding children’s costume masks to your mannequins, bringing an element of creativity, humor and fun to your displays. Have fun with it!
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“Dress like a golfer this Halloween” If you don’t want to dress up your mannequin, deck out your mannequin in the best, most stereotypical golf gear and place a sign next to it encouraging customers to dress up like a golfer for Halloween. It’s simple, funny, and financially beneficial for both you and your customers.
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Buckets of Candy: An easy, yet effective way to add some Halloween spirit is by placing a bucket of individually wrapped candies on your impact table or at the register. It’s a small but sweet touch that customers will appreciate, especially during trick-or-treat season!
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Focus on Colors: Halloween colors don’t have to be garish. Focus on a palette of blacks, whites, and oranges to stay seasonal. If you want to add more colors, incorporate green and purple for a Beetlejuice-inspired look.
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Jack-o-Lanterns: Add a few jack-o-lanterns to your display for a classic Halloween look. To avoid rotting pumpkins, try using painted pumpkins or real-looking plastic ones. If they are hollow, fill them with LED candles to create a safe, ambient glow.
Spooky Signage
Great signage can pull everything together, catching the eye of your customers and adding personality to your displays. Try out some clever Halloween-themed puns for chalk signs, letter boards, and promotions:
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“Monstrous savings lurking on every shelf!”
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“This Halloween, it’s par for the corpse!”
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“Trick or tee?”
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“Fore-gotten about Halloween? We’ve got you covered!”
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“Tee off your Halloween with a frightfully good time.”
Conclusion
By balancing the cozy, inviting feel of autumn with the playful, whimsical side of Halloween, your golf shop can create a seasonal atmosphere that appeals to a wide range of customers. Whether they’re browsing for seasonal golf gear or just stopping by, your décor and signage will make your store a must-visit destination this Halloween.
Email info@agmgolf.org to let us know if you use any of these tips and make sure to send in a photo if you do! The AGM team would love to see it!
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