The Five C’s of Good Communication

“If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.” - Jim Rohn

Written by Katelyn Madsen

“Communication is key.” It is not just about talking; it’s about connecting, collaborating, and sharing with one another. However, sometimes communication can be a struggle. Luckily, retail expert Nicole Leinbach has cracked the code, simplifying it down to the basic “Five C’s of Communication.” These five keys – being clear, concise, correct, courteous, and consistent – are her secret to communication success. Whether you’re communicating with colleagues, engaging with customers, or navigating team meetings, these 5 C’s can transform your interactions, boost your work relationships, and create a positive and productive workplace environment.

Be Clear 

“Say what you mean and mean what you say.” Clarity is crucial to strong communication. Not only does clarity reduce confusion, but it also enhances efficiency and builds trust. Clear communication eliminates the need for repeated explanations or corrections, and keeps people engaged, as there is limited babbling. In a retail setting, clarity in communication helps people understand their goals, expectations, and roles more effectively. For example, if you are interviewing a prospective employee, tell them that “You will know you have experienced success here if after ___ (timeframe such as six months or a year), these ___ (fill in the blank) goals are achieved.” Employees are more likely to reach the goals set for them if they know what is expected.

Additionally, people are more likely to rely on and respect someone who can convey their thoughts and instructions accurately. Be clear in communication to ensure that the message is accurately understood by the recipient, leading to effective execution of tasks with minimal misunderstandings.

Be Concise

In both personal and professional settings, time is valuable. Being concise shows respect for the recipient’s time and attention, while also reducing the risk of misunderstandings due to unnecessary words. It allows for efficient communication and retention. (See how short that was?)

Be Correct

Not everything you do will be perfect. However, what you say can be accurate. Having correct information when communicating is important to foster a community of trust, credibility, and reliability in the workplace. It’s crucial to ensure that the information shared is accurate, especially in professional environments where significant decisions are made based on the information communicated. 

Since 1989, the AGM has sought to be “The Educational Voice in Golf Retail.” As the premier educational resource, we understand the value of being correct in what we publish. We put extended time and effort into checking facts and figures for accuracy and reliability, and encourage you to do the same. Double check your statistics and keep organized notes. Though it will take extra time, you will be rewarded for your diligence.

Be Courteous

Being courteous is a choice that reflects one’s professionalism and maturity. If the person you are speaking to does not feel respected by you, they will be less apt to care about what you have to say. This is because courtesy matters. Courteousness involves maintaining a welcoming and accepting tone, avoiding unintentional rudeness, and being mindful of how the message is delivered. Not only does it lift up the person you are speaking to, but it also contributes to a positive and respectful work environment for all. It allows for a community of professionalism, consideration, and grace, which is important for all business relations. Whether it is in business or in life, treating others well will get you far. 

Be Consistent

“Consistency is the foundation of virtue.” – Francis Bacon (English philosopher)

In the workplace, consistent communication builds a foundation of trust, understanding, and mutual respect among colleagues. By adhering to communication standards like the 5 C’s, you can create an open and approachable environment where everyone feels comfortable sharing ideas and collaborating. This reliability not only enhances one’s overall well-being, but also contributes to a positive and productive atmosphere where everyone can thrive.


Nicole Leinbach’s “Five C’s of Communication” offer a powerful framework for elevating professional interactions. By prioritizing clarity, conciseness, correctness, courtesy, and consistency, individuals can foster strong relationships, enhance collaboration, and cultivate a positive and productive work environment. Underpinned by trust and respect, the 5 C’s create a solid foundation for successful communication, leading to improved outcomes and overall success in the workplace.

To watch the full webinar featuring Nicole Leinbach, visit this link on AGM’s YouTube page. Only AGM members can view. To become a member, sign up here!

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