Turning PGA Show Insights into Action in Your Golf Shop

Written by Justine Gray

The PGA Show is an exciting way to kick off the year, offering firsthand looks at the latest products, technology, and retail strategies shaping the golf industry. But the real value comes after the event—taking what you’ve learned and making it work for your shop. Here’s how to turn inspiration into action:

1. Prioritize and Plan

After days of walking the show floor and attending education sessions, your head is likely spinning with ideas. Before diving in, take time to organize your notes. What stood out? What aligns with your shop’s goals for the season?

• Action Step: Narrow down three to five key takeaways and create an action plan for each. Set deadlines and determine what resources you need to implement them successfully.

2. Strengthen Vendor Relationships

The PGA Show is about more than just discovering products—it’s about building connections. Those conversations you had with vendors can lead to exclusive opportunities, better pricing, and strong support throughout the season.

• Action Step: Follow up with each vendor you connected with. Finalize outstanding orders, inquire about special offers, and discuss possible in-store events, trunk shows, or staff training sessions to boost sales.

3. Refresh Your Merchandising

Did a booth’s display catch your eye? Did a product presentation make you think differently about storytelling in your shop? Now is the time to apply those insights.

• Action Step: Walk your shop with a fresh perspective. Identify areas that could use better flow, stronger focal points, or enhanced signage. Consider seasonal product groupings, color stories, or interactive displays to engage customers.

4. Train Your Team

Your staff is your greatest asset, and their enthusiasm and knowledge directly impact sales. Sharing what you learned at the PGA Show ensures they feel engaged and prepared to sell new products with confidence.

• Action Step: Host a post-show training session. Introduce new vendors, share key talking points, and discuss selling techniques. Role-play customer interactions so your team feels comfortable recommending new arrivals.

5. Track the Impact

Great ideas mean nothing if they don’t translate into results. Be intentional about measuring the success of any changes you implement.

• Action Step: Track sales data, customer feedback, and staff engagement around new initiatives. Are certain products moving faster? Are customers responding to merchandising updates? Adjust as needed to maximize results.

Final Thought: Make It Happen

The PGA Show is an investment of time, money, and energy—but it’s true ROI comes from what you do next. By applying fresh ideas and staying proactive, you can create a more engaging, profitable, and well-run shop in the months ahead. What’s your first step?

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