By: Ken Morton, Jr.
At Haggin Oaks Golf Super Shop, we pride ourselves on offering not just quality golf equipment but unique items that stand out in the golfing community. One of the most exciting ventures we’ve undertaken involves our partnership with NorCal Putters, located in Auburn, CA. This collaboration has allowed us to take the concept of golf putters to an entirely new level, transforming them into one-of-a-kind works of art that our customers cherish. Here’s a closer look at how this process works and why these putters have become so sought after.
The Selection Process & Transformation
Each month, we handpick a few Titleist Scotty Cameron putters from our trade-in program. These putters are already known for their quality and performance on the green, making them perfect candidates for transformation. However, what makes this process special isn’t just the selection of the putter but what happens to it after it leaves our hands. Upon selection, these putters are sent to NorCal Putters, where they undergo a transformation that is nothing short of remarkable. Carlos, the owner of NorCal Putters, is a craftsman who specializes in refinishing golf putters to a standard that can only be described as art.
The putters are meticulously refinished, with attention to every detail. Customers can choose from a dozen different finishes, each adding a unique character to the putter. These finishes include:
Torched Oil Can
Black Oxide
Antique Bronze
Tiger Mist
Tye Dye PVD
…and many more. Each finish not only enhances the putter’s appearance but also its uniqueness, ensuring that no two putters are exactly alike.
The Result
What returns to Haggin Oaks Golf Super Shop is a masterpiece. These putters are not merely tools for the game; they are statement pieces, each telling its own story through its finish and craftsmanship. It’s no surprise that these putters usually sell within a day or two of being posted on social media. The demand is high, not just because of their beauty but also due to their exclusivity and the value they bring to our customers’ golfing experience.
The Economics of Art
From a business perspective, this collaboration is not just about creating beautiful putters; it’s a savvy investment. Typically, we acquire these trade-ins for $100-$150 each. The refinishing process, conducted by the expert hands at NorCal Putters, adds an additional $200-$250 to the cost. However, the finished product commands a price between $600 and $700, often more than doubling our investment.
The Value to the Customer
For our customers, owning one of these putters is like owning a limited edition piece of art. It’s a unique item that enhances their golf collection and stands out on the course. Beyond its aesthetic appeal, it’s a high-quality, functional piece of golf equipment that tells a story of craftsmanship, innovation, and passion.
Conclusion
The collaboration between Haggin Oaks Golf Super Shop and NorCal Putters is a testament to the potential of combining traditional golf equipment with extraordinary craftsmanship and artistic vision. These putters are more than just golf equipment; they are a bridge between the sport and the art world, offering our customers something truly unique. We are proud to offer these one-of-a-kind pieces to our discerning customers, who appreciate the value of combining functionality with unparalleled beauty.