Written by Jennifer Morton
As I explored the vibrant aisles of the MAGIC and Project shows in Las Vegas, the energy of the upcoming fashion season was palpable. This year, a fascinating blend of nostalgia, nature, and modernity is set to redefine our wardrobes. From bohemian revivals to a romantic nod to past eras, the trends I uncovered are as diverse as they are impactful. Complementing these discoveries with insights from Wendy Bendoni’s presentation on “Fashion Trend Science,” here’s what’s shaping the future of fashion.
Feminine Focus
Romanticism is in the air, with shows like “Bridgerton” bringing back the desire for elegance and femininity in modern fashion. These pieces are pretty and whimsical, often displaying puffed sleeves, bow detailing, corsetry, and ruffles to emulate playfulness and grace.
The Western and Bohemian Revival
Contemporary fashion is experiencing a resurgence of both western and bohemian styles. Western elements, such as fringe, rugged textures, and boot stitch designs, are making a comeback. Meanwhile, the bohemian vibe continues to be popular, characterized by flowing silhouettes, layered accessories, and earthy tones. Both styles, when embraced individually or in combination, offer a fun and powerful fashion statement.
Denim Dominates
One of the most prominent trends at the show was the undeniable strength of denim. Far from being just a wardrobe staple, denim is evolving into a canvas for creativity, with designers experimenting with a variety of washes and fits. Look out for everything from high-rise barrel leg jeans to baggy wide-leg styles, perfect for the effortless yet chic look that many are embracing.
Shades of Brown: The New Neutral
Brown is emerging as the new go-to neutral, with rich coffee tones and soft earthy shades becoming essential. Symbolizing stability and growth, this versatile color is appearing across various styles, from cozy knits to structured pieces.
Entertainment Influences on Fashion
Wendy Bendoni, a professor and Fashion Marketing Chair at Woodbury University, offered a fascinating look into how the entertainment industry shapes fashion trends. Movies like A Complete Unknown, which delves into 60’s bohemian culture, and Wicked with its striking green and pink hues, are influencing upcoming collections and proving the ongoing connection between screen and style.
The Joy of Missing Out (JOMO)
In an interesting cultural shift, the concept of JOMO (Joy of Missing Out) is gaining traction. This trend is about savoring the moment and finding joy in more intimate, shared experiences. Fashion is reflecting this with a resurgence of vinyl culture, listening parties, and a focus on authenticity. Expect to see pieces that encourage personal expression, from statement-making accessories to vintage band t-shirts that tell a story.
Athleisure and Sportcore
Athleisure continues to dominate, with a 51% increase in popularity compared to last year. The rise of “sportcore” is evident, with trends inspired by sports like Formula One and Wimbledon. Look out for “tunnel fashion walk” styles, where athletes strut their way to and from games, merging performance with style. Sneakers with heels (Sneeks) and versatile athleisure sets are key pieces for those who value both comfort and fashion.
Bridging the Past and Future: A Modern 60’s Resurgence
There’s a revival of 60’s fashion, but with modern twists. Clean lines are paired with bold and daring details, creating a fresh take on a classic era. This trend is about balancing nostalgia with innovation, resulting in a look that feels both familiar and new.
Effortless Dressing
Effortless dressing is all about combining ease with style. From lowrider pants and asymmetrical hemlines to dropped waistlines and oversized pieces, this trend focuses on comfort without sacrificing fashion-forward details.
Trending Colors, Fabrics and Accessories
As I walked the floor, green and brown stood out as the dominant colors, symbolizing growth and stability. Soft pastels were also prevalent, paired with nature-inspired prints that brought a fresh, organic feel. Animal patterns were everywhere, with spots taking the spotlight over stripes. Accessories are embracing individuality, with permanent jewelry and personalized charms becoming key trends. I also noticed fun cowboy boots adding a playful touch to collections.
Final Thoughts
This season’s trends are not just about what we wear, but how we feel. Ultimately, the most fashionable person is the one who feels confident and comfortable in their own skin. Whether you’re drawn to the comforting familiarity of denim or the free-spirited energy of bohemian styles, there’s probably a trend that speaks to you. The future of fashion is as diverse as the world we live in, offering endless opportunities for creativity and self-expression. Embrace the freedom to experiment!
To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.
Lights, Camera, Conversion: Using Video to Drive Sales in Golf Retail
Want to stand out in wholesale? Learn how video can help you grab attention, build [...]
Jun
How Men and Women Shop Differently—And Why It Matters for Merchandising
From mission-driven purchases to immersive browsing, understanding how men and women often shop differently can [...]
Jun
Telling the Right Story: Why Your Golf Shop Marketing Needs a Hero Shift
If you want to grab attention, it's time to make a simple but powerful shift: [...]
Jun
The Ultimate Checklist for Rep Meetings: Getting the Most Out of Your Vendor Visits
Vendor rep meetings are powerful opportunities to plan ahead, uncover new strategies, and grow your [...]
May
Elevating Customer Service to Hospitality in Private Golf Shops
In private golf shops, great service is expected, but true hospitality is what makes members [...]
May
Trust Your Edit: The Power of Being Decisive as a Merchandiser
If you’re feeling pressure to stock even more choices, this is your reminder that the [...]
May
The Do’s and Don’ts of Constructive Feedback in 2025
Silence isn’t golden when it comes to leadership—constructive feedback is the lifeline of a thriving, [...]
May
Maintaining Your Props and Hangers: Small Details, Big Impact
Could small details like hangers and props be holding your shop back? Find out how [...]
May