Education & Events

Certified Retail Manager Program

Online Webinars

The Future Is Now!

No matter the size, today’s golf shops are seeking more profitable retail operations that require a cohesive buying plan. Yet, many merchandisers, buyers and golf professionals struggle to bring their big ideas to fruition. The real challenge lies in understanding retail metrics and applying key figures to improve sales, cost of sales, gross profit, inventory turnover and dollar-per-round.

Many golf shop operators understand that innovation and success call for a different set of activities, skills, methods and leadership approaches. And it is well understood that thriving in business and merely surviving often cone down to a basic set of skills.

In the AGM’s Certified Retail Manager Program, you will learn buying strategies allowing you to:

ADDRESS critical strategy questions such as:

  • How to plan your merchandise mix
  • How to calculate inventory levels
  • How to buy with a focus on profitability
  • How to incorporate technology in your business

EXPLORE the basic fundamentals of how to run a retail golf shop and build loyal long-term customer relationships.

LEARN the importance of building and utilizing an Open-to-Buy and the importance of increasing turn rates and managing inventory levels.

DISCOVER how to avoid the industry’s most common buying pitfalls, how to buy using a proven model of success and how to quickly learn from experience.

Click here for CRM Brochure with program Details, Fees and Certification Requirements

Click Here To Register See Course Calendar


RETAIL STRATEGIES 101: Introduction to Buying

Class length: 90 minutes

This session offers an introduction to the basics of retail strategies and covers the following topics:

  • Planning your merchandise mix.
  • Vendor selection.
  • Basic retail fundamentals.

Prerequisites: None

RETAIL STRATEGIES 201: Retail Metrics

Class length: 90 minutes

This session focuses on retail metrics and builds off the topics covered in Retail Strategies 101 and focuses on:

  • Turnover rates and their importance
  • How to price merchandise with a focus on profitability
  • How to calculate appropriate average inventory levels

Prerequisites: None required; Completion of Retail Strategies 101 recommended.

RETAIL STRATEGIES 301: Developing an Inventory Plan and Open-to-Buy

Class length: 90 minutes

This hands-on workshop focuses on developing a sound inventory plan for your facility and teaches you how to create an Open-to-Buy. This advanced session covers:

  • Forecasting Retail Sales, Cost of Sales, and Turnover to arrive at an average inventory level for your facility.
  • How to create a monthly inventory plan for your facility
  • Bring your metrics to this workshop and leave with a series of spreadsheets that can be used at your facility.

Prerequisites: Retail Strategies 101 and 201 must be completed prior to and test passed for admittance into Retail Strategies 301

RETAIL STRATEGIES 401: Masters Class on Open-to-Buy Utilization

Class length: 90 minutes

This is the final session presented by the AGM for the Retail Manager Certification program. Bring the spreadsheets created from Retail Strategies 301 – Developing an Inventory Plan Workshop to this class. The master class focuses on:

  • Utilization of the Total Shop Open-to-Buy Plan developed in Retail Strategies 301 for order placement and inventory management.
  • How to develop an Open-to-Buy plan for every department.
  • Training on how to use the Open-to-Buy for order placement and inventory management.

Prerequisites: Successful completion and testing of Retail Strategies Series 101, 201 and 301.

Submission of the Merchandise Portfolio

The portfolio is to include:

  • Cover letter
  • Application for Certified Retail Manager Accreditation
  • Six (6) photographs of visual displays
  • Open-to-Buy Plan for your facility
  • Promotional Calendar and Marketing Plan
Download A Printable 2024
Class Schedule
Download Class Schedule
Additional requirements to achieve AGM Certified Retail Manager (CRM) status:

Class length: 60 minutes

This session covers the basic principles of effective Visual Merchandising from floor layout and fixtures to the importance ot telling a story with your displays and prop. Photos of AGM Platinum Award Winning Golf Shops and more will be used as examples of the best practives in Visual Merchandising. This seminar focuses on:

  • The importance of telling a story in your displays.
  • Building creative displays through color, folding and props.
  • Effective floor layout and fixturing.

Prerequisites: None


Class length: 60 minutes

This session covers the basics of planning and executing successful merchandise promotions and golf events at your facility. The five steps of selling and tools for motivating your staf to sell will also be discussed. Key takeaways will include:

  • How promotions can help your business.
  • How to plan and run a successful promotion.
  •  Five steps of selling and motivating your staff to sell.

Prerequisites: None


Class length: 60 minutes

This seminar is designed to equip you with the essential skills and strategies needed to cultivate a distinct sales culture; driving revenue growth. Discover the art of transforming customer connections into lasting partnerships, evolving from customer to clients, and ultimately, collaborative partners. Key takeaways will include:

  • Learn to create a customer-centric framework within your organization
  • Learn to foster relationships that fuel your future success
  • The keys to enhancing engagement, elevating sales, and ultimately maximizing success

Prerequisites: None


Class length: 60 minutes

This seminar is tailored to elevate your golf shop business through quick, easy marketing tips, tricks, and cutting-edge technology. This Seminar focuses on:

  • Actionable insights and innovative marketing ideas designed to enhance your shop’s outreach
  • How to use the latest tech tools of the trade to drive growth and success
  • How to empower your shop with the tools and strategies needed to thrive in today’s competitive market

Prerequisites: None

3 Additional AGM Courses/Seminars/Webinars of your Choice*

These educational seminars can be of your choosing and can be taken at a regional or national level.

*Pricing for the Certified Retail Manager Program does NOT include possible fees incurred for the three additional AGM courses/seminars/webinars that are required to receive certification. These fees can vary depending on in-person versus online participation.

2024 Scholarship Fund

The Association of Golf Merchandisers is dedicated to the future of the golf merchandising industry and annually offers scholarships to students who wish to pursue a career in golf merchandising and who have verifiable work experience in the field.

The AGM Scholarship Fund will award scholarships for the academic year 2024-25 based on availability of funds and merit of applications. Scholarship awards will be made at the recommendation of the AGM Scholarship Fund Committee and approved by the AGM Board of Directors. The scholarship award will be made directly to the college, university, or technical institute.

Download the eligibility criteria PDF to know more about the scholarship 


Download Eligibility Criteria PDF Download Application Form

2024 Platinum Award winners

The AGM Platinum Awards recognizes the top 100+ public, private, resort, and off-course golf shops in the world. These award-winning facilities excel in the areas of merchandising, promotions, shop renovation, customer service, social media, staff training, and growing the game. In 2024, each of the AGM Platinum Award winners implemented sound initiatives to maintain and enhance their retail operations. Those whose names appear below should consider themselves among the very best in the industry. Facilities do not need to be AGM Members to achieve this honor.

View Our Platinum Award Winners