Education & Events

Certified Retail Manager Program

The Future is Now

How do you excel in the retail landscape of golf – one that is thriving – while increasing profitability?
How do you foresee changes to allow you to maximize opportunities and avoid crisis while creating the ideal buying plan for your golf shop?

Do you want to propel your career in the golf industry?

After witnessing the greatest revival in golf, we are now entering the next era of golf retail.

Are you ready?

Key Takeaways

You need the Association of Golf Merchandiser’s Certified Retail Manager Program to take you through the steps to become a successful and profitable buyer. In this program, you will learn buying strategies, allowing you to:

  • ADDRESS critical strategy questions such as: 
    • How to plan your merchandise mix 
    •  How to calculate inventory levels 
    • How to buy with a focus on profitability 
    • How to incorporate technology in your business 
  • EXPLORE the basic fundamentals of how to run a retail golf shop 
  • LEARN the importance of creating, reading, and utilizing an Open-to-Buy and the importance of increasing turn rates and revenue dollars in your organization 
  • DISCOVER how to avoid some of the industry’s most common buying pitfalls, how to buy for your store using a proven model of success, and how to quickly learn from experience


Who Should Participate?

This program is designed for individual buyers and merchandisers or golf shop teams. Individual learners will work on projects specific to their unique business goals, while teams will accelerate the learning process by collaborating on business plans. The ideal candidate for this program includes:

– Director of Retail/Merchandiser/Buyer
– Merchandiser Assistant/Buyer Assistant
– Pro Shop Manager
– General Manager/Operations Manager
– Director of Golf

– PGA/LPGA/Head Golf Professional
– Assistant Golf Professional
– Retailing Student/Intern
– PGM Student/Intern
– PGA Associate

PGA Members receive PDR credits for completion of each educational course in the Certified Retail Manager program. Each individual class will receive 2 PDR credits. (It is possible to receive 16 PDR credits for completing the core program). 

Program and classes are open to all participants.

“The certification program has been instrumental in developing my knowledge of the golf industry and how to manage our shop to maximize our profits. I learned in one year from the AGM what would have taken me 10 years to learn from the school of hard knocks. Thank you, AGM, for being a guiding light!”
– Vikki Burmeister, Glynn’s Creek Golf Course – Long Grove, IA

Requirements for Certification

Member, in good standing, of the Association of Golf Merchandisers. Click HERE to join the AGM
Completion of 8 Core Classes
Completion of 3 Elective Classes
Completion & Certification of CRM Program Portfolio


2024 Scholarship Fund

The Association of Golf Merchandisers is dedicated to the future of the golf merchandising industry and annually offers scholarships to students who wish to pursue a career in golf merchandising and who have verifiable work experience in the field.

The AGM Scholarship Fund will award scholarships for the academic year 2024-25 based on availability of funds and merit of applications. Scholarship awards will be made at the recommendation of the AGM Scholarship Fund Committee and approved by the AGM Board of Directors. The scholarship award will be made directly to the college, university, or technical institute.

Download the eligibility criteria PDF to know more about the scholarship 


Download Eligibility Criteria PDF Download Application Form

2024 Platinum Award winners

The AGM Platinum Awards recognizes the top 100+ public, private, resort, and off-course golf shops in the world. These award-winning facilities excel in the areas of merchandising, promotions, shop renovation, customer service, social media, staff training, and growing the game. In 2024, each of the AGM Platinum Award winners implemented sound initiatives to maintain and enhance their retail operations. Those whose names appear below should consider themselves among the very best in the industry. Facilities do not need to be AGM Members to achieve this honor.

View Our Platinum Award Winners