Upcoming AGM Events Calendar

The Association of Golf Merchandisers' educational seminars and events are open to all interested golf buyers/merchandisers and golf professionals.

For additional information or to register for any AGM event, please call us at AGM 602-604-8250 or contact us and be sure to include your address and telephone number.

July 10-12, 2022

PGA Buying and Educational Summit

JW Marriott Hotel & Spa, Summerlin, NV

AGM buyers are invited to participate in the One2One Event at the PGA Buying & Education Summit. Based on your criteria, you will have 12, 30-minute appointments to introduce you to vendors with whom you have been matched. The new schedule allows you to also see your existing vendors to pre-book Spring 2023 and/or fill in Fall 2022.

Interested buyers will receive one complimentary room night valued at $220 including tax and resort fee at the JW Marriott Resort & Spa in Summerlin, NV. Space is limited for this offer, so please me at lisa.langas@rxglobal.com today!

The schedule of events include:

  • A Networking Reception exclusively for AGM Members and Vendor Partners which will be held on Sunday, July 10, from 5 to 7 p.m., Cascade Ballroom - Palm Tower featuring cocktails and hors d'oeuvres. This reception, hosted by Reed Exhibitions, is a unique opportunity to meet with industry colleagues and set appointments for the next two show days.

The Monday, July 11 show schedule:

  • 7 to 8 a.m. Welcome Breakfast
  • 8 to 12 p.m. - Scheduled One2One Appointments
  • 10 to 12 p.m. - PGA Education Sessions*

The Tuesday, July 12 show schedule:

  • 7:30 - 9 a.m. - One2One Buyer Breakfast
  • 8 to 8:30 a.m. - Sustainability Panel featuring AGM Vendor Partners Radmor and Tasc
  • 9 to 12 p.m. - Scheduled One2One Appointments & Open Ballroom for all Buyers
  • 12 to 1 p.m. - Luncheon
  • 1 to 3 p.m. - Open Ballroom
  • 1 to 2 p.m. - PGA Education Session featuring AGM Vendor Partner Management-One: "Planning for Uncertainty to Win at Retail in 2022 & Beyond"*
  • 2 to 3 p.m. - "No Longer Business as Usual: The Psychology of Price & Markdown Strategies"*
  • *Denote Paid Conference Programs
  • 1 to 6 p.m. - Show Floor Opens to All Attendees
  • 3 to 5:30 p.m. - PGA Education Sessions*
  • 6 to 8 p.m. - Welcome Reception for All Attendees

    To register for the show: PGA Buying and Education Summit


    Online Webinars


    No matter the size, today's golf shops are seeking more profitable retail operations that require a cohesive buying plan. Yet, many merchandisers, buyers and golf professionals struggle to bring their big ideas to fruition. The real challenge lies in understanding retail metrics and applying key figures to improve sales, cost of sales, gross profit, inventory turnover and dollar-per-round.

    Many golf shop operators understand that innovation and success call for a different set of activities, skills, methods and leadership approaches. And it is well understood that thriving in business and merely surviving often cone down to a basic set of skills.

    In the AGM's Certified Retail Manager Program, you will learn buying strategies allowing you to:

    ADDRESS critifcl strategy questions such as:

    • How to plan your merchandise mix
    • How to calculate inventory levels
    • How to buy with a focus on profitability

    EXPLORE the basic fundamentals of how to run a retail golf shop.

    LEARN the importance of building and utilizing an Open-to-Buy and the importance of increasing turn rates and managing inventory levels.

    DISCOVER how to avoid the industry's most common buying pitfalls, how to buy using a proven model of success and how to quickly learn from experience.

    Click here for CRM Brochure with program Details, Fees and Certification Requirements




    RETAIL STRATEGIES 101: Introduction to Buying
    Class length: 60 minutes

    This session offers an introduction to the basics of retail strategies and covers the following topics:

    • Planning your merchandise mix.
    • Vendor selection.
    • Basic retail fundamentals.

    Prerequisites: None

    RETAIL STRATEGIES 201: Retail Metrics
    Class length: 120 minutes

    This session focuses on retail metrics and builds off the topics covered in Retail Strategies 101 and focuses on:

    • Turnover rates and their importance
    • How to price merchandise with a focus on profitability
    • How to calculate appropriate average inventory levels

    Prerequisites: None required; Completion of Retail Strategies 101 recommended.

    RETAIL STRATEGIES 301: Developing an Inventory Plan and Open-to-Buy
    Class length: 120 minutes

    This hands-on workshop focuses on developing a sound inventory plan for your facility and teaches you how to create an Open-to-Buy. This advanced session covers:

    • Forecasting Retail Sales, Cost of Sales, and Turnover to arrive at an average inventory level for your facility.
    • How to create a monthly inventory plan for your facility
    • Bring your metrics to this workshop and leave with a series of spreadsheets that can be used at your facility.

    Prerequisites: Retail Strategies 101 and 201 must be completed prior to and test passed for admittance into Retail Strategies 301

    RETAIL STRATEGIES 401: Masters Class on Open-to-Buy Utilization
    Class length: 120 minutes

    This is the final session presented by the AGM for the Retail Manager Certification program. Bring the spreadsheets created from Retail Strategies 301 - Developing an Inventory Plan Workshop to this class. The master class focuses on:

    • Utilization of the Total Shop Open-to-Buy Plan developed in Retail Strategies 301 for order placement and inventory management.
    • How to develop an Open-to-Buy plan for every department.
    • Vendor Analysis and Buying Plans.
    • Training on how to use the Open-to-Buy for order placement and inventory management.

    Prerequisites: Successful completion and testing of Retail Strategies Series 101, 201 and 301.

    Retail Strategies 101
    (120 Minutes)
    Retail Strategies 201
    (120 Minutes)
    Tuesday, February 2
    11:00 AM PST/2:00 PM EST

    Thursday, March 3
    11:00 AM PST/2:00 PM EST

    Friday, May 6
    11:00 AM PDT/2:00 PM EDT

    Thursday, July 7
    11:00 AM PDT/2:00 PM EDT

    Wednesday, September 7
    11:00 AM PDT/2:00 EDT

    Friday, November 4
    11:00 AM PDT/2:00 PM EDT
    Friday, February 4
    11:00 AM PDST/2:00 PM EST

    Wednesday, April 6
    11:00 AM PDT/2:00 PM EDT

    Monday, June 6
    11:00 AM PDT/2:00 PM EDT

    Monday, August 15
    11:00 AM PDT/2:00 PM EDT

    Wednesday, October 5
    11:00 AM PDT/2:00 PM EDT

    Tuesday, December 6
    11:00 AM PST/2:00 PM EST
    Retail Strategies 301
    (90 Minutes)
    Retail Strategies 401
    (120 Minutes)
    Tuesday, March 15
    11:00 AM PDT/2:00 PM EDT

    Friday, July 29
    11:00 AM PDT/2:00 PM EDT

    Tuesday, November 22
    11:00 AM PST/2:00 PM EST
    Tuesday, April 26
    11:00 AM PDT/2:00 PM EDT

    Friday, August 26
    11:00 AM PDT/2:00 PM EDT

    Tuesday, December 27
    11:00 AM PST/2:00 PM EST

    Additional requirements to achieve AGM Certified Retail Manager (CRM) status:

    Class length: 90 minutes

    This session covers the basic principles of effective Visual Merchandising from floor layout and fixtures to the importance ot telling a story with your displays and prop. Photos of AGM Platinum Award Winning Golf Shops and more will be used as examples of the best practives in Visual Merchandising. This seminar focuses on:

    • The importance ot telling a sttory in your displays.
    • Building creative displays through color, folding and props.
    • Effective floor layout and fixturing.

    Prerequisites: None

    Class length: 60 minutes

    This session covers the basics of planning and executing successful merchandise promotions and golf events at your facility. The five steps of selling and tools for motivating your staf to sell will also be discussed. Key takeaways will include:

    • How promotions can help your business.
    • How to plan and run a successful promotion.
    • Five steps of selling and motivating your staff to sell.

    Prerequisites: None

    3 Additional AGM Courses/Seminars/Webinars of your Choice*

    These educational seminars can be of your choosing and can be taken at a regional or national level.

    *Pricing for the Certified Retail Manager Program does NOT include possible fees incurred for the three additional AGM courses/seminars/webinars that are required to receive certification. These fees can vary depending on in-person versus online particiation.

    Submission of the Merchandise Portfolio

    The portfolio is to include:

    • Cover letter
    • Application for Certified Retail Manager Accreditation
    • Six (6) photographs of visual displays
    • Open-to-Buy Plan for your facility
    • Promotional Calendar and Marketing Plan

    Visual Merchandising Seminar
    (90 Minutes)
    Promotions Seminar
    (60 Minutes)
    Friday, February 25
    11:00 AM PST/2:00 PM EST

    Monday, May 23
    11:00 AM PDT/2:00 PM EDT

    Wednesday, September 28
    11:00 AM PDT/2:00 PM EDT
    Tuesday, March 22
    11:00 AM PDT/2:00 PM EDT

    Wednesday, June 29
    11:00 AM PDT/2:00 PM EDT

    Thursday, October 27
    11:00 AM PDT/2:00 PM EDT