Director of Retail

Website Cherry Hills CC

About the Club:

Cherry Hills Country Club is a family oriented, social, and recreational organization, whose purpose is to create a sense of community amongst its members by providing the highest quality services and facilities in a fiscally responsible manner.

Cherry Hills Country Club was founded in 1922 by a group of prominent members from Denver Country Club who wanted a golf club and nothing else. Initially, the original name of the Club was The Cherry Hills Club in recognition of a cherry orchard located on the Club’s grounds. The founders of the Club had the wisdom and foresight to enlist William S. Flynn to design the course. Originally from Philadelphia, Flynn was one of the premier golf course architects of his time. He was paid the handsome sum of $4,500 to design Cherry Hills, which he described as a top-notch layout with few equals and no superior.

Throughout the years Cherry Hills has stood the test of time and is still considered one of the true classic golf courses in the landscape of American golf.  With 13 major championships to its credit, which amongst the top 10 of all clubs in the United States, golf’s greatest names have walked the fairways of Cherry Hills and the tradition of championship golf looks to continue for years to come at the Mile High gem.

Job Specifications

Cherry Hills Country Club, a Platinum Club, and Distinguished Club of America, is seeking a dynamic, energetic, and team-oriented individual to provide a “Relaxed Platinum Service” for its retail operations.   The ideal candidate will offer strong, interpersonal engagement in member and guest relations, and provides a vibrant recreational retail experience for the campus of Cherry Hills Country Club.  This position will help serve the membership in all outdoor pursuits, including golf, rackets, and aquatics.

Position Title – Director of Retail

Org Chart and Interactions

The Director of Retail will report to the PGA Head Golf Professional.  Associates include the Senior Assistant, Assistant Golf Professionals, Caddie Manager, and Golf Member Services Team.  All golf team members at Cherry Hills regularly interact with our members, guests, vendors, and other departmental teammates. 

FLSA Classification

Under the Fair Labor Standards Act, this position is classified as Full Time/Regular/Non-Exempt.

Personal Interaction

·       Embrace a culture of creating a memorable and welcoming atmosphere, upon arrival and departure, by delivering a Platinum service experience.

·       Anticipating and servicing our members and guest’s individual needs.

·       Track record of member and team member engagement and authentic enjoyment of building relationships with members and team members.

·       Adapt to a golf centric membership with a passion for the game.

·       Cultivating an energetic team-oriented experience that thrives on creativity and idea generation which defines excellence at CHCC.

Education and Experience:

·       Four-year bachelor’s degree in business, marketing or fashion preferred.

·       Minimum of three years’ experience at a private equity club or high and resort preferred.

·       Minimum of four years’ experience developing in managing a buying plan.

·       Proficiency and knowledge in Golf Shop Genius and point of sale software.

·       Proficiency and knowledgeable in Microsoft Office specifically Excel, Word and social media.

Approximate Work Schedule

This position typically works 5 days per week in season, with flexibility out of season.  The days and length of shift are approximations as our work responds to the needs of member events and business flows.  From time to time, this position requires 6 days, evening, weekend, overtime, and holiday work as needed to accomplish essential duties and responsibilities.  Candidate must maintain a high level of physical fitness.

Pre-Employment Screening

A background check is required of the successful candidate as part of a Contingent Offer of Employment.

At Will Employment

It is important to know that Cherry Hills Country Club is an “at-will” employer. What this means is that you or the Club are free to end the employment relationship at any time, with or without notice, with or without cause, and that your employment is for no specified period.

Daily Responsibilities:

·       Buying, receiving, pricing and display of new merchandise for a single store location doing approximately 2 million in retail sales with upward potential.

·       Utilize golf professional staff, including Assistant Golf Professionals in daily merchandising activities.

·       Build and manage annual budget and open to buy under the direction of the Head Golf Professional for golf, and Director of Racquets for tennis shop. 

·       Develop and grow corporate Merchandise program.

·       Stay on top of all fashion industry trends.

·       Evaluate and manage the merchandise mix and product matrix through member interaction.

·       Proficient in marketing and promotion of merchandise.

·       Maintain rotate and change displays with an exceptional appearance.

·       Promote a first-class member shopping environment to include gift, wrapping shipping and other services.

·       Maintain excellent member relations and ensure remember expectations are being achieved.

·       Maintain excellent filing of recordkeeping using tracking tools, proficiency, and utilization of Golf Shop Genius.

·       Supervision and management of inventory receiving office.

·       Oversee monthly physical inventory and spot checking.

·       Have knowledge of club, activities, policy, and hours of operation.  Understand club operations to assist members with questions.

·       Assist the golf operation by serving at the golf shop counter on occasion.

·       Utilize Northstar POS system to create SKUs, establish pricing, and receive merchandise

·       Manage the special-order process ensuring order accuracy, on-time delivery, and handling any returns.  Provide consistent, timely, and effective communication with members throughout the process.

·       Meet with vendors to view upcoming product lines and source new vendor merchandise.

·       Monitor and manage inventory levels by restocking and placing reorders as needed.

·       Responsible for maintaining cost of goods sold that is consistent with monthly/yearly budget.

·       Ownership of the entire process for returns and defective items.

·       Lead event planning and ordering of all tournament products.

·       Assists with invoicing and scheduling payment of invoices in a timely manner.

·       Responding appropriately and professionally to members, other departments, and vendors to overcome challenges, misunderstandings, and complaints.

·       Sales forecasting; ability to determine proper stock mix and turnover ratios.

·       Manage professional relationships with membership, team members, and sales representatives.

·       Maintain preferred member database and buying habits.

·       Attend national PGA and local PGA merchandise shows.

·       Investigate and attend ladies apparel markets and gift shows.

·       Investigate new promotions, trunk shows, and special sales outlets.

·       Submit AGM Top 100 essay.

·       Assist Golf Professional team in local and national merit awards.

·       Schedule and organize product/apparel training sessions for Golf Shop staff.

·       Coordinate uniform buying for all departments of the Club.

·       Attends all Golf Shop Staff meetings.

·       Perform other duties as designated by the Head Golf Professional.

Mental Requirements:

·       Must be able to convey information and ideas clearly.

·       Must be able to evaluate and select among alternative courses of action quickly and accurately.

·       Must work well in high-pressure situations.

·       Must be effective in handling problems in the workplace, including anticipating, preventing, identifying and solving problems as necessary.

·       Must have the ability to assimilate complex information data from variable sources and consider adjust and modify to meet the constraints of a particular need.

·       Must be effective at listening to understanding and clarifying the concerns and issues, raised by the various department heads, members, and guests. 

·       Must be able to work and understand financial information and data and basic math functions.


·       Team member must lead by example consistently conveying, a positive attitude, passion, and pride in work.

·       Approach all encounters with members, guests and fellow employees in a gracious attentive, courteous and service oriented manner.

·       Conduct all business, for the club is the ambassador of Cherry Hills Country Club with integrity, and in a professional manner and all times.

·       Respect all stakeholders, privacy, perspective, priorities, time, and resources.

·       Keep fiscal responsibility and member satisfaction in mind when making decisions.

·       Take pride in keeping Cherry Hills Country Club as one of the premier, private clubs in the United States.

·       Maintain high standards of personal appearance, and grooming, which include always wearing appropriate attire.

·       Maintain regular attendance in compliance with Cherry Hills Country Club standards as required by scheduling, which will vary according to the needs of the operation.

·       Provide excellent customer service, and assistance to all members and guests.

·       Always maintain a warm and friendly demeanor.

·       Always comply with Cherry Hills Country Club standards, and regulations to encourage safe and efficient club operations.

·       Conduct oneself in a professional manner, and always maintain a professional image.


We offer a competitive compensation package including a base salary commensurate with experience and industry standards.  In addition, the role includes performance based, comprehensive benefit package, 401k plan, and paid time off.  Additionally, we also provide professional development opportunities and a supportive work environment.


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