Enjoy the benefits of
AGM membership
About AGM
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Message from the Director
The Association of Golf Merchandisers is a not-for-profit organization with a mission of education. Members are golf professionals, buyers, merchandisers, club managers, owners and suppliers to the golf industry. Through our educational materials, seminars, webinars and Annual Retail Conference, we endeavor to educate the membership in retail principles to facilitate success and profitability in their retail shops, elevate the golf merchandising profession and enhance communication between Merchandisers and Vendor Partner members.
I invite you to explore the benefits of becoming a member of our professional organization and I welcome your participation!
- Types of Membership
- Benefits of AGM Membership for Merchandisers
- AGM Membership Application
Message from the Association of Golf Merchandisers
Announcing Jennifer Morton - CEO of AGM
The Board of Directors of the Association of Golf Merchandisers (AGM) is proud to announce the appointment of Jennifer Morton as its new CEO, effective immediately. Morton brings a wealth of knowledge and expertise in the golf industry to the AGM, and will be responsible for leading the organization as it continues to serve and support its members.
Morton has a long history in the golf industry with more than 30 years' experience. She has held key positions over the course of her career, most recently serving as the Director of Marketing and Sales for the Association of Golf Merchandisers. Prior to the AGM, Morton worked at the Haggin Oaks Golf Complex in Sacramento, CA, as a buyer, merchandiser, e-commerce specialist, retail consultant, international speaker, and marketer. She is an AGM Certified Retail Manager and has been an AGM member for more than 20 years. She has a deep understanding of the challenges and opportunities facing the industry, and a passion for helping golf retailers and suppliers succeed.