About AGM
AGM Team
Meet the Staff
Jennifer Morton
Chief Executive Office
Jennifer Morton is a golf industry leader with more than 30 years of experience and a lifelong passion for retail excellence. She has served as CEO of the Association of Golf Merchandisers (AGM) since 2022, guiding the organization’s mission to educate, connect, and inspire golf retail professionals worldwide.
Before stepping into the CEO role, Jennifer served as AGM’s Director of Marketing and Sales and spent over two decades at the renowned Haggin Oaks Golf Complex in Sacramento, CA, where she worked as a buyer, merchandiser, e-commerce specialist, retail consultant, international speaker, and marketer.
An AGM Certified Retail Manager and member for more than 20 years, Jennifer is dedicated to fostering meaningful relationships, championing retail education, and driving growth and innovation in the golf and sports industries. Her leadership focuses on equipping businesses with the tools, strategies, and inspiration they need to thrive in an ever-evolving marketplace.
Megan Fidler
Director of Marketing
After playing collegiate golf, Megan Fidler worked as a golf professional at Haggin Oaks, giving private golf lessons, club fitting, and running their junior programs. In 2005, she was hired by First Tee – Greater Sacramento where she worked for 18 years as their Director of Competitive Activities, running junior golf tournaments for golfers ages 5-18.
In 2023, she joined the AGM as their Director of Marketing and enjoys working with both their merchandiser members and vendor partners. She is a graduate of the AGM Certified Retail Manager program. Away from work, Megan enjoys reading, watching football, and spending time with her husband and five children.
Justine Cook
Director of Membership and Education
Based in sunny South Florida, Justine holds a Bachelor of Science in Fashion Business Management from the renowned Fashion Institute of Technology in New York City. Justine’s career in golf merchandising has spanned several influential roles, including Merchandise Manager at Baltusrol Golf Club in Springfield, New Jersey; E-Commerce Merchandise Coordinator at Summit Golf Brands in New York City; and Assistant Merchandiser at John’s Island Club in Vero Beach, Florida. An AGM member since 2019 and a graduate of the Certified Retail Manager Program, Justine now serves as an instructor for the program. Justine is enthusiastic about elevating golf retail and education, supporting others in the ever-evolving golf shop environment.
Cindy Belden
Director of Sales
With a passion for sales and a deep understanding of the green grass space, Cindy brings a unique blend of wholesale and retail expertise to the table. Throughout her career, she has focused on building strong relationships, increasing brand awareness, and delivering tailored solutions that drive success for brands and buyers in niche markets.
As the Director of Sales at the Association of Golf Merchandisers (AGM), Cindy is proud to be part of an organization that champions education, networking, and professional growth. For over 35 years, the AGM has been a trusted resource for empowering merchandise buyers and vendors with the knowledge and tools to excel in the golf industry.
Cindy’s goal is to connect innovative brands with discerning buyers while leveraging the education the AGM offers to elevate retail, enhance relationships, and promote continuous learning. Together, she and the AGM empower merchandisers in this space to run successful, thriving businesses.
Ariel Centurino
Marketing and Relationships Manager
As the Marketing and Relationships Manager for the Association of Golf Merchandisers, I get to combine my love for connecting with people and my passion for the golf retail industry. With a background in Business Administration (Marketing and Supply Chain Management) from California State University, Sacramento, I’ve spent the past few years growing my skills in social media strategy, education for retail merchandising, and customer service.
At AGM, I’m dedicated to supporting both merchandisers and vendors. Whether that’s through helping them get the most out of their membership, answering questions, or sharing resources that make their work easier. I love creating engaging content, fostering connections, and finding ways to make our members feel supported.
Katelyn Madsen
Marketing and Communications Specialist
Katelyn has been immersed in marketing for nearly a decade, getting her start at just 12 years old with Prem-maa International, an anti-trafficking nonprofit. There, she learned the ropes of social media and print marketing, and gained hands-on experience in sales at markets and events. Since then, she has launched her own business, Levende Clay, served in multiple leadership roles with organizations like Christian Berets Camps and Jessup University, and is now finishing her BA in Digital Communication Art and Design with an emphasis in Media Marketing at Jessup University.
Her expertise includes copywriting, content creation, graphic design, and developing marketing strategies that connect brands with their audiences. In her free time, she loves making music with her sister and friends, traveling, trying new foods, and playing with her dog, Nugget.