The Association of Golf Merchandisers has opened applications for the 2025 AGM Platinum Awards. Celebrated globally, these awards spotlight the top 100 golf retail outlets, including public, private, resort, and off-course locations, recognized for their superior skills and innovative approaches in the golf retail sector.

The awards welcome submissions from both AGM members and non-members, judged by an unbiased panel of industry experts. This competition provides participants an opportunity to demonstrate their accomplishments in various domains, including merchandising, marketing, and management. The awards also place a significant emphasis on creative visual merchandising.

The top 100 golf shops will be celebrated, with the top 10 receiving the ‘Best of the Best’ honor for their exceptional overall performance. Additionally, the prestigious Cashman Award for Visual Excellence will once again be awarded to one outstanding shop for its exceptional display and presentation skills.