The Association of Golf Merchandisers is proud to introduce a new honor for 2026: the AGM Merchandiser of the Year award. This award will recognize outstanding individuals who go above and beyond in the field of golf retail, exemplifying creativity, leadership, and excellence. This is the first year we are offering this distinction, and we are excited to spotlight the stories and strategies behind our most inspiring merchandisers.

Please note: You must be an active AGM member to be eligible for consideration for the AGM Merchandiser of the Year award.

Applications are due September 5, 2025.

The AGM Merchandiser of the Year application process coincides with that of the AGM Platinum Awards – Top 100 Golf Shops. Applicants may elect to participate in one or both awards.

Please be advised, the AGM Platinum Awards – Top 100 Golf Shops recognize golf facilities, while the AGM Merchandiser of the Year honors individuals. Participation in the AGM Platinum Awards – Top 100 Golf Shops is not required to be considered for AGM Merchandiser of the Year, and multiple individuals from the same facility are welcome to apply for that distinction. Simply select from the drop-down menu when you begin your application which award(s) you would like to enter a submission for.

Winners will be announced at the PGA Show in Orlando in January 2026.

For questions about your entry, please contact the Association of Golf Merchandisers by email at info@agmgolf.org or by phone at (602) 604-8250. We’re here to help every step of the way and look forward to seeing your creative submissions!