PRIVACY POLICY

Association of Golf Merchandisers

Last Updated: April 18, 2025

INTRODUCTION

The Association of Golf Merchandisers (“AGM,” “we,” “our,” or “us”) is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or participate in our events.

We encourage you to read this Privacy Policy carefully to understand our practices regarding your personal information. By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy.

INFORMATION WE COLLECT

2.1 Personal Information

We may collect the following types of personal information:

Contact Information: Name, email address, postal address, phone number • Professional Information: Employer, job title, business address
Membership Information: Membership status, membership ID, renewal dates
Financial Information: Credit card details, billing information (for membership fees and event registrations)
Education and Certification: Professional certifications, educational background • Event Participation: Registration information, attendance records
Communication Preferences: Marketing opt-ins, preferred communication channels 2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information through cookies and similar technologies, including:

Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages
Device Information: Device type, mobile device identifiers
Location Information: General geographic location based on IP address 3. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

To provide membership services and benefits
To process transactions and manage your account
To communicate with you about events, programs, and services
To send you newsletters and other communications
To improve our website and services
To administer surveys and gather feedback
To comply with legal obligations
To respond to your inquiries and provide customer support
To personalize your experience

DISCLOSURE OF YOUR INFORMATION

We may share your personal information with:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.

4.2 Business Partners

With your consent, we may share your information with business partners, such as sponsors or co-hosts of events, to provide you with information about products or services that may be of interest to you.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4.4 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

YOUR PRIVACY RIGHTS

Depending on your location, you may have certain rights regarding your personal information, including:

The right to access your personal information
The right to correct inaccurate information
The right to request deletion of your information
The right to restrict or object to processing
The right to data portability
The right to withdraw consent

To exercise these rights, please contact us using the information provided in the “Contact Us” section below.

DATA SECURITY

We implement appropriate technical and organizational measures to protect the security of your personal information. However, please note that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

DATA RETENTION

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

CHILDREN’S PRIVACY

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have different data protection laws than your country of residence. We will take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy.

THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review the privacy policies of any third party sites you visit.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to track activity on our website and to hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.