Welcome to the Association of Golf Merchandisers
The AGM is run by a group of women who are passionate about providing quality education, resources, and opportunities for vendors, golf merchandisers, and sales representatives alike. As the educational voice in golf merchandising since 1989, we take pride in assisting businesses in navigating the ever-evolving golf industry.
Our Mission:
We cultivate retail excellence within the golf industry by providing comprehensive education, creating robust networking forums, and fostering meaningful connections.
A Message From the CEO:
Dear Friends and Colleagues,
As CEO of the Association of Golf Merchandisers (AGM), I am thrilled to welcome you to our community. Since our founding in 1989, AGM has been at the forefront of championing excellence in golf retailing.
At AGM, our focus is on empowering golf merchandisers, sales representatives, and vendors through a wide array of resources and opportunities. Whether you are a seasoned professional or new to the golf industry, our association is dedicated to supporting your growth and success.
Our nearly 850 buyer members, a diverse group from private clubs to resorts and e-commerce platforms, are a testament to the vibrancy and breadth of our community. We pride ourselves on being more than just a buying group; we are a hub for education and networking, providing members with valuable insights on strategic purchasing, innovative promotions, and effective visual merchandising.
Moreover, our vendor partners play a crucial role in our ecosystem. By joining AGM, vendors gain unparalleled exposure to key decision-makers in the golf retail sector, benefiting from targeted marketing support, exclusive event access, and personalized business consultations.
We are especially proud of our signature events, such as the AGM Retail Conference and the Product Preview Reception at the PGA Show. These gatherings are more than just events; they are catalysts for forging lasting relationships and sparking innovative ideas.
As you explore our website and discover more about what AGM offers, I invite you to consider joining our dynamic and supportive network. Whether you’re seeking to enhance your professional skills, expand your business, or connect with industry leaders, AGM is here to support your journey.
Welcome to AGM, where we are passionate about growing the game of golf and elevating the standards of golf retailing.
Warm regards,
Jennifer Morton
CEO, Association of Golf Merchandisers
Meet the Staff
Jennifer Morton
Chief Executive Office
Megan Fidler
Director of Marketing
Cindy Belden
Director of Sales
Ariel Centurino
Social Media and Administrative Coordinator
Justine Gray
Director of Membership and Education
