Become a Member

Association of Golf Merchandisers (AGM) Membership!

Benefits of AGM Membership for Merchandisers

The Association of Golf Merchandisers (AGM) is an international, professional association of golf-related merchandisers and vendors. Members include golf professionals, buyers, merchandisers, students, club managers, owners, and suppliers to the golf industry. Headquartered in California, the AGM is a 501(c)(3) not-for-profit corporation founded in 1989 and governed by a 19-member volunteer
Board of Directors.

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Types of Membership


Member Types:
• Merchandiser
• Associate Merchandiser
• Student
• Merchandiser & Certification

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Member Tiers:
• Bronze
• Silver
• Gold
• Platinum

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Sales Rep

Individual engaged
in sales and/or
marketing role

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Vendor Partner

Member Type: Vendor partners are the suppliers to the golf retail industry. Through their membership dues, our vendor partner members support AGM retail education programs for golf professionals, buyers and merchandisers.

Annual Membership Dues: $1500-$10,000

AGM Vendor Memberships Video

What are the benefits of an AGM Merchandiser membership?

The benefits of membership are many.

Merchandisers collaborate and learn how to increase sales in their shops. Golf organizations stay up on the latest trends in retail products, pricing trends, comparison sales and styles. Vendor Partners enjoy working with a large group of established, independent golf retailers – many representing some of the finest golf locations in the world:

AGM Guide To Apparel

Comprehensive manual on fabrics and fabrications.
View PDF > (members only)

Educational Resources

Educational materials to inspire and guide you through your day-to-day operations:

  • Subscription to the monthly e-newsletter, the AGM eTailer
  • Annual AGM Member Survey featuring compensation, golf shop sales statistics and more
  • The Little Book of Big Golf Promotions – three editions
  • Retail Selling Ain’t Brain Surgery – It’s Twice as Hard workbook by James Dion, Dionco, Inc
  • Visual Merchandising and Store Design Workbook
  • Annual Merchandising Calendar full of visual displays and promotional ideas
  • Golf Datatech Retail Reports
  • Exclusive eBooks – including the annual AGM golf gift guide
Conferences, Seminars and Webinars

AGM members can take advantage of educational opportunities offered through regional seminars, online webinars, or our annual AGM Orlando Retail Conference.

Educational opportunities available through membership:

  • Invitations to attend AGM educational seminars/events at member rates such as the AGM Orlando Retail Conference held the day prior to the opening of the PGA Merchandise Show.
  • PGA/LPGA members who attend AGM sponsored educational events receive continuing education credits.
  • Online webinars on a variety of retail-related topics.
Celebrating Excellence: The 2024 AGM Platinum Awards Winners

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Why the 2024 AGM Retail Conference is a Must-Attend Event

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Visual Merchandising for the Golf Shop: Enhancing Customer Experience and Sales

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AGM Benefits Include:

A comprehensive, 12-chapter guide to make your retail operation successful and profitable.

AGM Vendor Partner Buying Incentives

AGM members enjoy relationships with more than 175 vendor partners – representing many of the best-known names in the industry. Some of our vendor partner members offer AGM Buying Incentives. Taking advantage of just a few will more than repay your membership investment.

Additional Benefits

Members have the opportunity to take advantage of the following additional benefits:

  • Unlimited postings of job opportunities on the website
  • Complimentary room nights and travel discounts for Atlanta Market at AmericasMart or Las Vegas Market sponsored by ANDMORE – a value of over $400
  • Golf Datatech Retail Reports – Monthly
  • GGPWomen Complimentary Subscription for 2024 ($60 value)
  • Subscription to the AGM’s monthly e-newsletter, and e-Tailer, featuring industry insights from Golf Datatech