In the world of golf apparel, Daily Sports stands out as a brand dedicated exclusively to female golfers. With its roots in Sweden, Daily Sports has successfully merged fashion, functionality, and comfort, becoming a favorite among female golfers worldwide. Continue reading to discover more about how Daily Sports began, their brand journey, popular products, innovative launches, and strategy for staying ahead in this dynamic industry.
AGM: Can you tell us about the inception of Daily Sports and its mission in the golf industry?
DS: Daily Sports is a Swedish clothing brand for female golfers and is famed for its feminine fit, focus on function, attractive details, and features designed patterns and matching combinations.
Through creative design and the Swedish sense of style and quality Daily Sports creates clothes that all women will feel comfortable in. Daily Sports paved the way as Sweden’s first clothing brand solely for female golfers, and today our clothes are available in over 30 countries.
The company was founded in 1995 with the aspiration to make women want to be more active.
AGM: What’s your most popular product, and why do you think it’s been so successful?
DS: The Daily Sports brand celebrates a fit that flatters every body type, with an emphasis on our popular extensive line of bottoms: pants, ankle pants, capris, Bermuda shorts, shorts, and skorts. From figure-hugging super stretch to classic golf, Daily Sports bottoms has something for every shape that fits seamlessly into any wardrobe. Each collection includes a huge selection of mix and match bottoms in exclusive fabrics including Lyric and Magic, with new seasonal colors. They are stylish and comfortable and in true Daily Sports fashion, they look great too.
AGM: What are your upcoming product launches or innovations that golf retailers should look forward to?
DS: Daily Sports has just unveiled their Spring Summer 2025 collection of golf apparel at their sales meeting in Stockholm, Sweden in May of 2024. We can’t wait to share the new looks with all of our customers around the country. The Daily Sports Spring Summer 2025 collection is creatively designed with Swedish style and high quality combining feminine silhouettes, sportiness, attractive details with color schemes that include bold prints and shades, soft and feminine tones, classic colors and prints, and many new exciting feminine details. With the broad range of styles, a fit that flatters, this collection has something for everyone and many must have items for the stylish female golfer.
AGM: How do you maintain a balance between style and functionality in your golf apparel?
DS: Daily Sports designers are so good at combining fashion-forward feminine colors in unique patterns and styles. The focus is on style meets comfort, with four way stretch trousers, and soft and stretchy fabrics that give you optimal freedom of movement in fashionable golf wear. New silhouettes are always added to keep up with trends, such as straight pants, or adding multiple lengths in skorts.
AGM: How do you adapt to changing consumer preferences in the golf industry?
DS: Daily Sports always has a focus on current trends in fashion and new silhouettes are added seasonally to keep up with trends in fashion as well as golf. In our extensive line of bottoms recent collections have added straight style pants, new lengths in skorts and shorts in seasonal colors and prints as well as white, black, and navy.
AGM: What message would you like to leave with AGM members about your brand and products?
DS: The Daily Sports clothing brand solely for female golfers is creatively designed with Swedish style and high quality, combining sportiness with feminine silhouettes. Seasonal collections include new colors, prints, and a broad range of styles which always ensures there is something for everyone. Key things to remember about Daily Sports:
- Functional clothes with a feminine fit and smart details
- Features designed patterns and matching combinations
- Creates clothes women will feel comfortable in
- Fit that flatters every body type
- Industry-leading selection of bottoms, recognized as top-selling in the latest Datatech report
Conclusion
Daily Sports continues to innovate and inspire with its commitment to providing stylish, functional, and comfortable golf apparel for women. To learn more about Daily Sports, visit their distributor’s website http://www.lairdinternational.com or contact Agatha Sapak at agatha@lairdinternational.com.
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