J Martin is a rising name in the golf apparel world, driven by a passion for merging the rich traditions of golf with a modern flair. Their collections reflect a blend of sophistication and timeless design, making their garments as stylish as they are functional. In this interview, we explore their most popular products, the misconceptions they challenge, and how they stay innovative while staying true to the values of the sport.
AGM: What is your most popular product, and why do you think it’s been so successful?
JM: Our most popular product is our Signature Polo, launched in September of this year, and it has been exceptionally well received. Available in three beautiful colors—Eucalyptus, Peach, and Stone Blue—this polo stands out for its outstanding fabric quality. It’s incredibly soft and breathable, seamlessly blending style with performance.
We invested a lot of effort into perfecting the fit, introducing what we call our “tailored fit,” which is slightly slimmer than traditional polo styles. Thoughtful details truly set it apart: we chose a hidden placket construction for a cleaner, more sophisticated look and incorporated subtle, tone-on-tone embroidery of our brand logo on the placket. Additionally, there’s a heat transfer of our signature owl on the back neck.
The combination of quality, fit, and thoughtful design has resonated well with our customers.
AGM: What are the most common misconceptions about your product category, and how do you address them?
JM: We’ve noticed that customers often perceive golf polos as strictly performance wear meant for the course. At J Martin, we aim to create an offering that effortlessly blends performance with lifestyle, allowing our customers to enjoy both function and style in their everyday lives.
AGM: How do you stay innovative in product design and functionality?
JM: With our backgrounds in fashion, we aspire to push the envelope by incorporating elevated silhouettes and thoughtful details into our collections. We believe that clothing should not only serve a purpose but also express individuality and style. By blending innovative design with premium materials, we aim to create pieces that stand out for their sophistication and versatility. Our collections are crafted to elevate everyday wear, ensuring that our customers feel confident and stylish, whether they’re on the course or out in the city.
AGM: What role does feedback from golf professionals/buyers play in your product development?
JM: We are always open to and receptive to feedback, particularly from golf professionals and buyers. We recognize their importance, as they interact directly with customers and are often the first to gather valuable insights. Their perspectives are crucial in helping us refine our offerings and ensure we meet the needs of our audience effectively.
AGM: How do you stay connected with the golf retailer during off-peak seasons?
JM: As a new player in the industry, we are actively working to build relationships during both peak and off-peak seasons, utilizing email and phone calls to connect with partners and customers. If you’re interested, we’d love to hear from you!
AGM: What message would you like to leave with AGM members about your brand and products?
JM: We want AGM members to know that our brand is dedicated to blending style and performance in every piece we create. Our backgrounds in fashion give us a unique and refreshing perspective, allowing us to design products that not only perform well on the course but also enhance everyday life. With elevated silhouettes and thoughtful details, our collections resonate with today’s active individuals. We are committed to quality, innovation, and building strong relationships within the golf community. We invite you to explore our offerings and experience the distinctive combination of functionality and style that sets us apart
Conclusion
With a focus on timelessness and thoughtful design, J Martin continues to offer both sophistication and performance-driven products. AGM members are encouraged to learn more about J Martin Golf by visiting their website at https://jmartingolf.com or contacting Jess Pallis at info@jmartingolf.com.
To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.
From Groceries to Greens: What Golf Shops Can Learn from Grocery Store Merchandising
What do Trader Joe’s and your golf shop have in common? Maybe more than you [...]
Jul
The Science Behind the Pyramid Principle: Using Triangular Displays to Engage the Golf Shopper’s Brain
Want displays that attract attention and boost sales? Discover how the Pyramid Principle can elevate [...]
Jul
New Episode of The Fairway to Retail Success: From Passion to Platinum – Golf Retail Mastery with Emily Gifford
Emily Gifford of Boca West shares how she leads one of golf’s top retail programs [...]
Jun
Your Complete Guide to a Successful 2025 Market Season: Locations, Links, Tips, and Tariffs
Tackle the 2025 market season with confidence. This guide covers where to go, what to [...]
Jun
AGM Announces New “Merchandiser of the Year” Award to Honor Individual Excellence in Golf Retail
For the first time ever, AGM is putting the individual merchandiser in the spotlight. Will [...]
Jun
From “Nice Shirt” to Sold Out: A Staff Testimonial Guide for Golf Merchandisers
Your staff are your strongest sales tool. Use their product opinions to create testimonials that [...]
Jun
Crafted with Care: The Created Co. Approach to Drinkware
Created Co. isn’t just focused on tumblers and cold cups—it's about building something beautiful, functional, [...]
Jun
Lights, Camera, Conversion: Using Video to Drive Sales in Golf Retail
Want to stand out in wholesale? Learn how video can help you grab attention, build [...]
Jun