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PRG Golf: Leading the Way in Bespoke Golf Accessories

PRG Logo on blue leather background

PRG Golf’s commitment to quality and innovation is evident in their meticulous manufacturing process and dedication to creating bespoke accessories for top-tier courses and events. In this article, PRG Golf delves deeper into their quality control measures, top-selling products, product licensing opportunities, and other key factors that set them apart in the industry.

AGM: What sets your products apart in a competitive market?

PRG: PRG creates the finest bespoke accessories for the world’s best courses, resorts, brands and events. Trusted at Major championships and Ryder Cups, PRG has become the leading name in bespoke golf accessories across the globe. We take pride in overseeing the manufacturing process from start to finish. Our unique in-house digitising, embroidery and stitching facilities allow us to produce the finest quality fabric goods, metals, brassware and more. 

PRG Ryder Cup Bethpage Black head cover

AGM: Can you share the story behind one of your best-selling golf products?

PRG: One of our most popular product licenses remains the Arnold Palmer collection. For multiple years, PRG has worked closely with the Arnold Palmer brand, designing products for Arnold Palmer events and tournaments as well as the PRG Shop collection. In an extensive product line, all Arnold Palmer items feature either Arnie’s trademark swing or the famous red, yellow, white and green umbrella, which has been the company’s official logo since 1961.

PRG rack of clubs with head covers

AGM: How do you keep your brand relevant to both young golfers and seasoned players?

PRG: We continually innovate our product design to cater to the evolving tastes of young golfers while maintaining the classic quality that seasoned players have come to appreciate with PRG products. From fresh styles and patterns to creating new products entirely, our team is always working to create something different for golfers everywhere.

AGM: How do you plan to expand your product line or enter new markets?

PRG: PRG hosts a variety of license products available for general sale. From Collegiate accessories to our MLB collection, PRG licensing includes some of the sporting world’s most popular brand names and franchises. We are always working with new brands and designers to expand these licenses further, offering more PRG product for golfers around the world.

AGM: How do you handle product feedback and incorporate it into future designs?

PRG: Product feedback from our customers and suppliers is a huge part of our manufacturing and designing process at PRG. Our team of designers work closely with all clients, refining any product designs based on ongoing feedback. This allows us to make incremental improvements and create products that are truly unique for the client’s needs.

PRG USA golf bags

AGM: How do you foster a culture of creativity and innovation within your company?

PRG: We always promote open communication across all levels of the company, ensuring that everyone feels comfortable sharing their ideas and feedback. Regular brainstorming sessions and idea-sharing platforms help facilitate this, as we know that new design concepts, ideas and products can come from anyone.

PRG Valhalla head cover

AGM: What message would you like to leave with AGM members about your brand and products?

PRG: Every PRG product is a testament to our unwavering commitment to quality. From initial design to final production, we ensure that each item meets the highest standards of craftsmanship and performance. We are dedicated to innovation, constantly exploring new materials and designs to keep our products at the cutting edge. 

PRG Golf’s passion for craftsmanship, dedication to quality, and focus on innovation are the driving forces behind their success. AGM members are encouraged to learn more about PRG and their products by visiting https://prg-golf.com/ or connecting with Brad Cady at brad@prg-golf.com.

To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.

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