This individual recognition celebrates merchandisers who exemplify creativity, leadership, and excellence in golf retail—professionals who consistently elevate the retail experience. The award will spotlight trailblazing individuals and forward–thinking strategies redefining what excellence looks like in the industry.
“We’re excited to recognize the individuals behind the shops—the professionals who bring vision, passion, and innovation to life.” said Jennifer Morton, CEO of the Association of Golf Merchandisers.
Applicants may choose to apply for one or both distinctions.
- The AGM Platinum Awards – Top 100 Golf Shops recognizes golf facilities.
- The AGM Merchandiser of the Year honors individuals.
AGM membership is required to be considered for the AGM Merchandiser of the Year award, but not for the AGM Platinum Awards – Top 100 Golf Shops. Participation in one award is not required for the other, and multiple individuals from the same facility may apply.
Applicants can select which award(s) they are entering via a drop–down menu in the submission form. All applications are due by Friday, September 5, 2025.
To apply or learn more, visit: https://my.reviewr.com/s2/site/AGMPlatinumAwards
Winners will be celebrated at the 2026 PGA Show in Orlando, Florida.
For more information or assistance with your entry, contact the Association of Golf
Merchandisers at info@agmgolf.org or call (602) 604–8250.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM) is an international professional association consisting of more than 850 buyer members and over 200 vendor partners all dedicated to strengthening the golf merchandising industry. These members, both the Merchandisers and the Vendor Partners, are among the best and most recognized in the golf industry.
The AGM’s goal is simple: ELEVATE RETAIL. ENHANCE RELATIONSHIPS. EDUCATE ALWAYS.
In short, we help make golf buyers better buyers by focusing our educational content on key metrics, visual merchandising, promotions, and buying strategies. We work to break down the barriers between vendor partners and golf retail buyers so that “both sides of the table” are more profitable.
To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.
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