Founded on a deep passion for the game and a commitment to creating exceptional products, Live Forever Golf has quickly gained traction among golfers seeking stylish, functional, and authentic apparel that can be worn on or off the course. In this interview, we delve into the brand’s journey, its perspective on golf apparel, and its vision for the future of golf apparel.
AGM: What inspired the founding of your company?
LFG: Friendship. What started as a group text thread between 4 dear friends, evolved into a full-blown lifestyle brand dedicated to the player. We had a grand desire to make an impact on the game we all love, and after Matt Every launched a sand wedge during a PGA TOUR event, Scott Riley was so inspired by the passion that he wanted to create a logo for a golf brand. So, the silhouette of “Ty Liberty” throwing a golf club was created, and a brand was born.
AGM: Can you discuss a challenge unique to the golf apparel market?
LFG: The golf space is incredibly competitive with very well-established brands, and brands we aspire to be one day. We love the challenge of growth and spreading our brand’s message that we make products with the player in mind, and we support each other on this adventure.
AGM: How do you forecast and manage production to meet retail demand?
LFG: As a relatively young brand, we’ve taken a conservative approach to forecasting demand, but our direct-to-consumer growth has been so rapid that we’re starting to increase our inventory is several categories. Our goal is to grow in the green grass space through our relationship with the Association of Golf Merchandisers and gain a better understanding of how we can do at the club level.
AGM: What’s your approach to inventory management for seasonal golf products?
LFG: We are based in Jacksonville, FL, so golf is played year ’round. We’ve been blessed with our location and ability to test products throughout an entire year on the course. We also make a lot of products that are designed for an off-course lifestyle, so you can find our gear in the gym or at the office!
AGM: What’s the next big thing for your brand?
LFG: The sky is the limit! We’ve recently acquired licensing from the PGA TOUR, and our goal for 2025 is to get into the tents of major golf tournaments and sell our products at TOUR events.
AGM: What are your key strategies for building brand awareness and affinity among golfers?
LFG: Our strategy has always been to be as authentic as possible, and to grow our brand organically. Our best sales reps are our customers. We feel confident in the products we make, and we want our friends and family to spread the word. We’re also a golf brand that was created and run by golfers. We have a knack for understanding what the player wants, and how to create a product for the game’s best.
AGM: How do you stay innovative in product design and functionality?
LFG: We source ideas from all over the world of golf. We have PGA TOUR, Champions Tour and Korn Ferry Tour ambassadors that provide incredible feedback for how our clothing performs on the course. We’re essentially building garments that our players want to see in the game, and we’re also creating apparel that we want to wear in everyday life.
AGM: What partnership opportunities are available for golf retailers with your brand?
LFG: We are always looking for creative ways to partner with our retailers. Whether it be through co-branding products, or building a program to support event business, we are constantly on the lookout for partnership opportunities.
AGM: What message would you like to leave with AGM members about your brand and products?
LFG: Our tagline is “For the player, not the game.” We’re a young and hungry brand. We have a passion for the golf industry, and we love building apparel for every space a player may touch. From the gym, to the office, to the course, to the boardroom or a date night. We want to be a trusted brand that participates in growing the game.
Conclusion
With a strong foundation built on friendship and a passion for the game, Live Forever Golf is poised for continued growth and success. AGM members are encouraged to learn more about Live Forever Golf by visiting their website at https://www.liveforevergolf.com/ or contacting Scott Riley at sriley@liveforevergolf.com.
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