For the Player, Not the Game: The Story of Live Forever Golf

AGM: Can you discuss a challenge unique to the golf apparel market?

LFG: The golf space is incredibly competitive with very well-established brands, and brands we aspire to be one day. We love the challenge of growth and spreading our brand’s message that we make products with the player in mind, and we support each other on this adventure.

AGM: How do you forecast and manage production to meet retail demand?

LFG: As a relatively young brand, we’ve taken a conservative approach to forecasting demand, but our direct-to-consumer growth has been so rapid that we’re starting to increase our inventory is several categories. Our goal is to grow in the green grass space through our relationship with the Association of Golf Merchandisers and gain a better understanding of how we can do at the club level.

AGM: What’s your approach to inventory management for seasonal golf products?

LFG: We are based in Jacksonville, FL, so golf is played year ’round. We’ve been blessed with our location and ability to test products throughout an entire year on the course. We also make a lot of products that are designed for an off-course lifestyle, so you can find our gear in the gym or at the office!

AGM: What’s the next big thing for your brand?

LFG: The sky is the limit! We’ve recently acquired licensing from the PGA TOUR, and our goal for 2025 is to get into the tents of major golf tournaments and sell our products at TOUR events.

AGM: What are your key strategies for building brand awareness and affinity among golfers?

LFG: Our strategy has always been to be as authentic as possible, and to grow our brand organically. Our best sales reps are our customers. We feel confident in the products we make, and we want our friends and family to spread the word. We’re also a golf brand that was created and run by golfers. We have a knack for understanding what the player wants, and how to create a product for the game’s best.

AGM: What partnership opportunities are available for golf retailers with your brand?

LFG: We are always looking for creative ways to partner with our retailers. Whether it be through co-branding products, or building a program to support event business, we are constantly on the lookout for partnership opportunities.