See the Difference: JONDO Innovative Golf Eyewear

JONDO is quite literally redefining the way golfers see the game. With a focus on performance, comfort, and style, JONDO sunglasses are designed to elevate the golfing experience. By combining cutting-edge technology with craftsmanship, JONDO offers a range of eyewear solutions that cater to a golfer’s needs and desires.

AGM: What materials do you use in your products and why?

JONDO: Our lenses are polycarbonate– a non-polarized substance which allows for light to filtrate in a way that eliminates many depth perception issues that typically occur when wearing sunglasses. The lenses are scratch resistant and slightly thicker to ensure maximum durability and eye safety if an object hits the lens. No film or coating is used, allowing a higher quality, crystal-clear visual experience.

AGM: How do you incorporate technology and innovation in your golf products?

JONDO: Our KRISP lens technology with advanced spectral filtration is an industry leading technology created by optometrists with the golfer in mind.

AGM: Can you discuss a challenge unique to the sunglasses market?

JONDO: The biggest challenge currently in the market is that sunglasses generally don’t sell too well or that the sell through is slow. This is the consensus in the market and unfortunately most buyers think JONDO would just be the same as the others. But the reality with JONDO sunglasses is that they really sell well. 

We have a selling method we encourage our wholesalers to do – each retailer gets two free demo units. These demo units must go out daily with members and guests – we never try to sell our product; we give the consumer the best visual experience that they can buy and that’s available. With this method, our glasses sell and in certain golf markets outperform the competition 4-fold! 

AGM: How do you tailor your offerings for high-end golf retailers versus budget-friendly stores?

JONDO: JONDO sunglasses are an investment for the avid golfer who is seeking both performance and eye health care. Our market is definitely the high-end golfer. Our offering to retailers starts with a small buy-in or investment of only 12 units, and a buy back guarantee.

AGM: What customization options do you offer?

JONDO: We offer special branding opportunities for golfing events on the frames – making exclusive and one-of-a-kind pairs of glasses. We also offer prescription options.

AGM: How do you support golf retailers in marketing and selling your products?

JONDO: Each retailer gets two demo units for free. These must be used to hand out to golfers to try before they buy – a huge key to our success in sell-through. Educational materials on the product are provided to retailers.

JONDO also invests in PR strategies and online marketing which point potential customers to retailers. Influencers and Golf Professionals assist in our brand awareness as well.

AGM: What message would you like to leave with AGM members about your brand and products?

JONDO: JONDO is new, fresh, and based on golf performance. When members and guests understand the many advantages of JONDO, they will never want to wear another brand of sunglasses on the golf course!

CONCLUSION

By combining cutting-edge technology with timeless design, JONDO empowers golfers to see clearer, focus better, and perform at their peak. AGM members are encouraged to learn more about JONDO by visiting their website at https://jondosport.com or contacting Morne Botha at morne@jondosport.com.

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