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New Episode of The Fairway to Retail Success: Lessons from Golf Retail Leader Laura Robinson Alcocer

Posted on by Katelyn Madsen
Promotional graphic for episode 11 of "The Fairway to Retail Success," an AGM podcast. The design features a large shopping bag with a golf flag and green swoosh logo. Text reads: "Featuring: Host: Justine Cook, Guest: Laura Robinson Alcocer." In the bottom left corner is a circular headshot of Laura Robinson Alcocer, smiling and wearing a green top. The background has curved orange lines and a dark gray border.
14
Jul

Rocklin, CA – The Association of Golf Merchandisers (AGM) is proud to share the latest episode of The Fairway to Retail Success, featuring Laura Robinson Alcocer, Vice President of Green Grass Retail at Legends Global Merchandise and former Director of Retail at Pinehurst Resort in North Carolina. 

With over 30 years of experience in premier golf retail and merchandising, Laura spent 12 years leading Pinehurst’s retail operations, where she honed her expertise in inventory management, team leadership, and driving consistent revenue growth. Now at Legends Global Merchandise, she focuses on building innovative partnership programs that help golf shops elevate their retail game. 

In this episode, Laura shares her inspiring career journey—from her start in golf retail to managing one of the most iconic resort retail programs in the world and now shaping the future of green grass retail. Listeners will gain valuable insights into the strategies behind Pinehurst’s retail success, current trends influencing the industry, and expert advice for those looking to grow and lead in golf merchandising. 

Whether you’re seeking practical tips to refine your shop’s merchandising approach or inspiration from a proven leader, this episode offers essential takeaways for golf retail professionals at every level. 

This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website. 

The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.

To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.

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