Rocklin, CA – The Association of Golf Merchandisers (AGM) is proud to share the latest episode of The Fairway to Retail Success, featuring Laura Robinson Alcocer, Vice President of Green Grass Retail at Legends Global Merchandise and former Director of Retail at Pinehurst Resort in North Carolina.
With over 30 years of experience in premier golf retail and merchandising, Laura spent 12 years leading Pinehurst’s retail operations, where she honed her expertise in inventory management, team leadership, and driving consistent revenue growth. Now at Legends Global Merchandise, she focuses on building innovative partnership programs that help golf shops elevate their retail game.
In this episode, Laura shares her inspiring career journey—from her start in golf retail to managing one of the most iconic resort retail programs in the world and now shaping the future of green grass retail. Listeners will gain valuable insights into the strategies behind Pinehurst’s retail success, current trends influencing the industry, and expert advice for those looking to grow and lead in golf merchandising.
Whether you’re seeking practical tips to refine your shop’s merchandising approach or inspiration from a proven leader, this episode offers essential takeaways for golf retail professionals at every level.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.
What Two Fashion Shows Told Us About Your Next Apparel Order
See what two fashion shows revealed about Spring/Summer 2027 trends and how they can shape [...]
Sep
Football Season in the Golf Shop: Displays, Promotions and Member Engagement Ideas
Bring football season into the golf shop with spirited displays, friendly rivalries, game-day promotions and [...]
Sep
Grandparents Day in the Golf Shop: Easy Ways to Celebrate
From gift displays and personalization to promotions, cards, and treats, discover how your golf shop [...]
Sep
Year-End Returns: An Inventory Tool, Not an Exit Strategy
Are freight, restocking fees, paperwork, and time really worth the return? Rethink inventory and discover [...]
Aug
What They Really Sell at St Andrews, the Home of Golf
From tartan to the Swilcan Bridge, discover how St Andrews turns the history and emotion [...]
Aug
Beyond the Polo: How Yardage Company Is Bringing Custom Graphics to Golf Shops
Discover how Yardage Company brings golf course stories to life through custom graphics, T-shirts, hoodies, [...]
Aug
Members Notice What You Cannot Easily See: Mid-season Walkthrough of Your Pro Shop
Have you gone shop-blind? Take a mid-season walkthrough and discover the small details your members [...]
Aug
The Questions Great Merchandisers Should Ask
Discover the questions great merchandisers ask to make smarter buying decisions and boost their golf [...]
Aug