Each January, the AGM Retail Conference sets the tone for a high-energy, high-impact week in Orlando. Immediately after the conference wraps, attendees pour into one of the most anticipated networking events of PGA Show week: the AGM Product Preview Reception. Designed to blend discovery, strategy, and community, this two-hour gathering helps merchandisers and vendors jump start their buying week with clarity and momentum.
The 2026 AGM Product Preview Reception will take place on Tuesday, January 20, from 5:00 to 7:00 p.m. at the Orange County Convention Center. Admission is free for merchandisers, buyers, and industry professionals.
Why Attend the Product Preview Reception
First Look at Products
This reception gives retailers a first look at new collections, emerging brands, and key trends before the show floor even opens. It is the ideal place to fill orders, build relationships with sales reps, and sharpen your PGA Show plan, as the more intimate, laid-back setting lends itself to good connections.
Premium Networking Opportunity
With more than 600 attendees in previous years, the reception brings together leading professionals from across the golf retail industry. The relaxed setting makes it easy to start conversations, reconnect with peers, and form relationships that support a successful week ahead.
Complimentary Refreshments
Enjoy drinks and cocktails as you browse, making networking comfortable, approachable, and enjoyable.
Casual and Inviting Atmosphere
Before the intensity of the show floor begins, the reception offers an inviting space to slow down, catch up with peers, and meet vendors without the pressure of full booth traffic.
Comprehensive Vendor Showcase
From emerging brands to established leaders, this year’s vendor list gives merchandisers a strong sense of what is shaping golf retail right now. You will find apparel, equipment, accessories, technology, and gifting brands all in one place.
What Attendees Are Saying
Year after year, the reception earns rave reviews for its energy, value, and business impact.
“The AGM event was well-attended and we got numerous new lead opportunities as a result of participating. We are already looking forward to next year.” – Jamie Handler, President, IBKUL
“It is nice to see new vendors in a more casual relaxed atmosphere. It gets you ready and excited for the next day. Plus, it puts a few vendors on your radar that you will definitely want to go see.” – Lisa Metzger, Stonebridge Country Club
“The AGM event is always fun and we look forward to attending every year. We received many orders directly off the event.” – Katherine Way, Founder and Designer, Katherine Way Collection
Who Will Be There
The 2026 reception features a robust lineup of participating vendors, including:
7Diamonds, Ahead, Alphard, Antigua, A.Putnam, Bag Boy, Barr Display, Best of Golf America, Birdie Balou, Birdie Girl Golf, Birdie King, Birkenstock, Blanco, Boulevard, Brackish, Collars & Co., Created Co., DashClip, Devant, Dolcezza Golfwear, Donald Ross Sportswear, Duca del Cosma, Dunning, Eastside Golf, ECCO, Erin Barney, Featherie, Flag & Anthem, Free Fly, Garb, GN Collection, Golf Cutlery Gifts, Golf Pride, Golftini, Good Good Golf, Haas Jordan, HEAD, Hot Girls Pearls, IBKUL, IZIPIZI, Imperial, J.Lindberg, Jolly Golf, Katherine Way, Khalhon, Legendary Headwear, Legends My Shop, Mayor, MGI Golf, Midspring, MiiR, Mud Pie, NGBA, Oars + Alps, Pinned Golf, Pirani, PRG, PTE Golf, Quilted Koala, Rampion USA / 2UNDR, RepSpark, Richardson, SanSoleil, Shade Headwear, Shot Scope, Sierra Madre Golf, Signs by the Sea, Spirit Jersey, Sterling Cut Glass, Stripebird, Sunday Swagger, Swing Control, Tharanco Lifestyles, The Golf Project, The Lilley Line, Tee Commerce, Vintage Coin Concepts, Vivid Golf, Waggle, Wallaroo Hat Company, Williams Athletic Club, Your LeaderBoard, YRI Designs, Zipelly.
For Vendors: Strengthen Your Presence
Exhibiting at the reception is a powerful way to garner sales and connect with merchandisers before the show floor opens. Vendors who participate often report strong lead generation, same-day orders, and increased booth traffic throughout the week.
If you are a vendor interested in exhibiting, click HERE for more information and pricing.
Join Us in Orlando
Registration for the 2026 AGM Product Preview Reception is now open.
>Secure your spot to enjoy refreshments, discover new products, meet industry peers, and enter the PGA Show with confidence and excitement.
Register TODAY to attend this FREE event!
To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.
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