No More “Shrunk Down” Fit: Amy Sport’s Mission to Serve Petite Women in Golf

AGM: What sets your brand apart in a competitive market?

Amy Lipton: We’re not just another women’s golf brand—we’re filling a real gap. Amy Sport is where pretty meets performance for petite and average-height women. Everything we make is designed specifically for this majority demographic, and it shows.

Our garments are engineered with proportion, performance, and style in mind—crafted to move, flatter, and endure. Our signature prints are vibrant, luxe, and unmistakably ours. We’re bold, we’re technical, and we’re made to last. With thoughtful design features like four-way stretch, sculpted waistbands, and real pockets, it’s fashion you can live—and play—in. And yes, our pieces are machine washable.

AGM: What’s your most popular product or style—and why?

Amy Lipton: Hands down, the skorts. The Marisa is a fan favorite—flattering, effortless, and designed to move with you on the course. And the Aurora stretch faux leather skort – total game-changer. It’s edgy but polished, transitions seamlessly from golf to cocktails, and yes—it’s also washable. Women love the confidence and compliments they get wearing Amy Sport.

AGM: How do you balance style and functionality?

Amy Lipton: That’s our sweet spot. We design with real women in mind—bodies that move, swing, travel, and live fully. Every piece is a blend of modern style and true performance, with technical features baked right into the silhouette. It’s fashion and function—without compromise.

AGM: What customer feedback has shaped your product development?

Amy Lipton: Fit is everything. We’ve heard loud and clear that petite women are tired of clothes that just feel “shrunk down” instead of properly designed. We adjust rise, sleeve length, armholes, darts, and pocket placement—literally everything—to create pieces that fit like they’re supposed to.

We’ve also taken input on color, fabrics, and feel. Customers wanted lighter sun-protective layers, roomier pockets, sculpted waists—and we made it all happen. They tell us all the time: “I get so many compliments when I wear Amy Sport.” That’s the energy we live for.

AGM: What marketing strategies have been most effective?

Amy Lipton: Storytelling—always. Whether it’s through social media, events, or direct conversations with our community, sharing the “why” behind our brand builds real loyalty. Our brand resonates because it’s personal. We also work closely with influencers, ambassadors, and golf professionals who genuinely love our gear and help us spread the word authentically.

AGM: Any exciting product launches coming up?

Amy Lipton: Yes! Our Fall ’25 Inspired Collection drops this month —think sherpa bombers, stretch faux leather skorts, and transitional layers with a chic urban edge. And the Spring ’26 Palmera collection is dreamy: Palm Desert–inspired prints, airy silhouettes, and bold colors that radiate confidence.

AGM: How do you keep creativity and innovation alive inside the company?

Amy Lipton: We’re a tightknit, hands-on team where ideas flow freely—and quickly. I stay deeply involved in design, and we treat customer feedback like gold. Innovation for us isn’t just about fabric or fit; it’s about how we listen, adapt, and stay curious. We never stop asking, “What’s next?”

AGM: How is Amy Sport approaching sustainability?

Amy Lipton: We manufacture a large portion of our collection in the U.S., which helps us keep control of quality, reduce waste, and support responsible working conditions. We source performance fabrics from sustainable mills whenever possible and are continuously exploring new avenues to reduce our environmental impact. Most importantly, we make clothes meant to last—not fast fashion.

AGM: Final message for AGM members?

Amy Lipton: Amy Sport is built for women who show up with style, confidence, and drive—on and off the course. We’re here to raise the bar for what golf apparel should be. If your customers are asking for fresh silhouettes, elevated fit, and bold color—Amy Sport delivers. And we’re just getting started.