Beyond the Round: Therabody’s Approach to Everyday Wellness

Wellness has become one of the fastest-growing categories in retail, extending far beyond traditional fitness and recovery products. Today’s consumers are increasingly focused on mobility, sleep, stress management, skincare, and overall well-being, creating new opportunities for retailers across a variety of industries. In this Vendor Spotlight, John Polkis of Therabody discusses the evolution of the wellness category, the role of science-backed technology, and how golf shops can thoughtfully introduce recovery and wellness products into the member experience.

AGM: How did Therabody first come to life, and how has that original vision evolved over time?

Therabody: Therabody started with a simple mission: help people move and feel better through accessible recovery solutions. What began with percussion therapy has evolved into a broader wellness ecosystem focused on supporting the body and mind through every stage of daily life, from performance and recovery to sleep, stress management and skincare. While the product portfolio has expanded, the core vision remains the same: empower people to take better care of themselves through science-backed wellness technology.

AGM: How has Therabody’s focus on science and education shaped the way consumers engage with your products?

Therabody: Science and education are fundamental to the brand. Consumers today want to understand not just what a product does, but why it works. Therabody invests heavily in clinical research, partnerships and educational content to help build trust and confidence. That approach has helped position the brand as more than just a device company — it’s become a wellness authority that empowers consumers with knowledge alongside products.

AGM: What role have athlete and celebrity partnerships played in broadening the public conversation around self-care and performance?

Therabody: When someone like Josh Allen is recovering with a Theragun, it changes the conversation around what recovery really looks like for elite athletes. But what sets Therabody’s partnerships apart is that they’re authentic. For instance, Josh Allen isn’t just a face for the brand. As our first-ever Performance Advisor, he actively shaped the development of the Mini Plus, flipping the more traditional spokesperson model on its head. That kind of genuine collaboration builds trust with customers, and that influence trickles down — inspiring everyone to prioritize recovery, whether they’re deep in training, grinding through their longest golf rounds or just trying to feel better day to day.

AGM: For golf shops that may be newer to this category, what opportunities do you think exist beyond traditional golf retail?

Therabody: Today’s golfer is increasingly focused on longevity, mobility, and overall performance, and they’re spending on it. After all, the golfer who invests in a premium driver is often the same consumer who invests in their recovery. That opens up real opportunity beyond traditional goods like balls and shirts — like with gifting, member experiences, tournament activations and pro shop environments that reflect how clubs are evolving.

AGM: How do you see Therabody products fitting into tournament gifting, member-guest events, or elevated club experiences?

Therabody: Therabody products are a natural fit for premium golf hospitality because they deliver utility and a sense of luxury. For instance, a Theragun in a tournament gift suite signals that the club values the whole golfer, not just the scorecard. In member-guest events, wellness lounges, or locker room activations, Therabody helps you create memorable touchpoints that guests talk about long after the round ends. And, as clubs increasingly compete to create an exceptional experience, recovery and wellness becomes a meaningful differentiator.

AGM: How do you support retail partners who are introducing recovery and wellness products into their shops for the first time, and what operational considerations should they keep in mind?

Therabody: Education and ease of integration are key. Therabody supports partners with staff training, merchandising guidance, marketing assets and product education so teams feel confident introducing products to members and guests. We also help identify high-impact placements: from locker rooms, wellness lounges, and country club spas to tournament gifting suites and charity events, naturally placed anywhere golfers are already thinking about their body and their game.

Because many Therabody products are compact enough to fit directly into a golf bag, they organically spark conversations around performance, recovery, and wellness in a way that feels both authentic and elevated for retailers and clubs alike.

Conclusion

From recovery and mobility to skincare and stress management, wellness solutions are becoming increasingly relevant to the overall golfer experience. Therabody’s perspective highlights how retailers can approach this evolving category through education, thoughtful merchandising, and experiences that align with the needs of today’s golfers.

AGM members are encouraged to learn more about Therabody by visiting their website at https://www.therabody.com or by contacting Connor Nock at 949-702-6613. For more contact information or AGM Member perks, check out their AGM vendor page. 

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