Registration Is Open for the 2027 AGM Retail Conference

It is official: registration is now open for the 2027 AGM Retail Conference!

On Tuesday, January 26, golf retail professionals from across the industry will gather at the Orange County Convention Center in Orlando for a day full of education, connection, and new ideas.

This year’s conference gives attendees a full day to learn, connect, and gather new ideas as PGA Show week gets underway. From education sessions and peer conversations to vendor connections and the Product Preview Reception, the day is designed to complement the week ahead and help golf retail professionals make the most of their time in Orlando.

Build a Day Around What Matters to You

The 2027 schedule gives attendees the flexibility to create a conference experience around their own priorities.

Following breakfast, networking, and AGM opening remarks, attendees can choose from education across three learning tracks: Merchandising, Marketing, and Management. The day will also include workshops, roundtable discussions, a lunch presentation, two afternoon breakout sessions, refreshments, and a closing keynote. Attendees are not limited to a single track, making it easy to move between topics throughout the day.

Whether you are looking for ideas to strengthen your merchandising strategy, reach customers in new ways, better manage your operation, or simply hear what is working for other golf retailers, the schedule is designed to offer a little bit of everything.

And this year, we are bringing some extra personality to Orlando.

Let the Good Times Roll

The 2027 AGM Retail Conference is taking on a Mardi Gras theme, so expect a little added fun woven into the day. Consider this your invitation to learn, connect, celebrate, and let the good times roll.

Promotional banner for the 2027 AGM Retail Conference on January 26 in Orlando, Florida, featuring two attendees taking a selfie and a reminder that early bird pricing ends November 15.

End the Day With the Product Preview Reception

While the conference will wrap up its education at 5:00 p.m., the day is surely not over yet.

From 5:00 to 7:00 p.m., attendees can head directly into the AGM Product Preview Reception, featuring 100+ premier vendors and 800+ attendees. The reception offers a more relaxed opportunity to discover brands, reconnect with industry partners, and start identifying products and booths worth prioritizing once the PGA Show floor opens.

Full-day and half-day conference registration both include access to the Product Preview Reception.

Your PGA Show Week Starts Here

The AGM Retail Conference takes place Tuesday, January 26, 2027, from 8:00 a.m. to 7:00 p.m. at the Orange County Convention Center in Orlando, Florida. Full-day, half-day, and luncheon-only registration options are available.

Registration is officially live, so now is the time to make the AGM Retail Conference part of your PGA Show week.

Come for the education. Stay for the connections. Get a first look at what is ahead for golf retail. And this year, let the good times roll.

Get your tickets here!

To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.