Visual Merchandising

Unveiling the Future of Fashion: Key Trends from MAGIC and Project Shows in Las Vegas

Posted on by Katelyn Madsen
Collage of three fashion trade show scenes: mannequins styled in neutral outfits on display, a hand holding a “MAGIC x Current Air” Los Angeles drink cup, and a presentation stage labeled “Tunnel Fashion” with runway images on a large screen.
04
Sep

Written by Jennifer Morton

As I explored the vibrant aisles of the MAGIC and Project shows in Las Vegas, the energy of the upcoming fashion season was palpable. This year, a fascinating blend of nostalgia, nature, and modernity is set to redefine our wardrobes. From bohemian revivals to a romantic nod to past eras, the trends I uncovered are as diverse as they are impactful. Complementing these discoveries with insights from Wendy Bendoni’s presentation on “Fashion Trend Science,” here’s what’s shaping the future of fashion.

Feminine Focus

Romanticism is in the air, with shows like “Bridgerton” bringing back the desire for elegance and femininity in modern fashion. These pieces are pretty and whimsical, often displaying puffed sleeves, bow detailing, corsetry, and ruffles to emulate playfulness and grace. 

Three mannequins displaying women’s apparel in a boutique setting, including a black dress with white ribbon ties, a black-and-white patterned dress, and a cream cardigan with a black skirt, beneath a “Sofie the Label” sign.
Sofie the Label
Three mannequins styled in pastel floral dresses and tailored separates beneath an “En Saison” sign, staged with framed photos and soft florals to create a romantic boutique display.
En Saison

The Western and Bohemian Revival

Contemporary fashion is experiencing a resurgence of both western and bohemian styles. Western elements, such as fringe, rugged textures, and boot stitch designs, are making a comeback. Meanwhile, the bohemian vibe continues to be popular, characterized by flowing silhouettes, layered accessories, and earthy tones. Both styles, when embraced individually or in combination, offer a fun and powerful fashion statement.

Three mannequins styled in layered women’s outfits, including a plaid jacket, graphic tee with denim vest, and a crochet cardigan with pink flared pants, displayed beneath a “Vocal” brand sign at a trade show.
VOCAL
Two mannequins displaying casual apparel at a trade show booth, one wearing a blue patterned short-sleeve shirt with jeans and the other in a cream embroidered sleeveless top with matching skirt, with a potted plant in front.
Rock & Roll Denim
Mannequin wearing a green tropical-print maxi dress with adjustable straps, displayed at a “Ciebon” trade show booth with clothing racks and a potted palm nearby.
Ciebon

Denim Dominates

One of the most prominent trends at the show was the undeniable strength of denim. Far from being just a wardrobe staple, denim is evolving into a canvas for creativity, with designers experimenting with a variety of washes and fits. Look out for everything from high-rise barrel leg jeans to baggy wide-leg styles, perfect for the effortless yet chic look that many are embracing.

Two mannequins displaying denim and casual apparel beneath a “Just Black Denim” sign, one wearing wide-leg jeans and the other styled with a black jacket and pink patterned pants at a trade show booth.
Just Black Denim
Three mannequins styled in colorful, contemporary outfits—including denim, cropped tops, and a bucket hat—displayed on a round platform at a MAGIC trade show booth with a blue backdrop.
MAGIC Displays

Shades of Brown: The New Neutral

Brown is emerging as the new go-to neutral, with rich coffee tones and soft earthy shades becoming essential. Symbolizing stability and growth, this versatile color is appearing across various styles, from cozy knits to structured pieces.

Three mannequins styled in neutral-toned women’s apparel, including a brown lace midi dress and layered tan outerwear, displayed at a trade show booth with dried floral accents in front.
Tea N Rose

Entertainment Influences on Fashion

Wendy Bendoni, a professor and Fashion Marketing Chair at Woodbury University, offered a fascinating look into how the entertainment industry shapes fashion trends. Movies like A Complete Unknown, which delves into 60’s bohemian culture, and Wicked with its striking green and pink hues, are influencing upcoming collections and proving the ongoing connection between screen and style.

 

The Joy of Missing Out (JOMO)

In an interesting cultural shift, the concept of JOMO (Joy of Missing Out) is gaining traction. This trend is about savoring the moment and finding joy in more intimate, shared experiences. Fashion is reflecting this with a resurgence of vinyl culture, listening parties, and a focus on authenticity. Expect to see pieces that encourage personal expression, from statement-making accessories to vintage band t-shirts that tell a story.

Mannequin styled in a vintage-style graphic band T-shirt tucked into high-waisted gold sequin pants, displayed at a trade show booth with clothing racks and a potted plant nearby.

Athleisure and Sportcore

Athleisure continues to dominate, with a 51% increase in popularity compared to last year. The rise of “sportcore” is evident, with trends inspired by sports like Formula One and Wimbledon. Look out for “tunnel fashion walk” styles, where athletes strut their way to and from games, merging performance with style. Sneakers with heels (Sneeks) and versatile athleisure sets are key pieces for those who value both comfort and fashion.

Large presentation screen titled “Tunnel Fashion Walk” displaying runway images and text about sports and fashion trends, with a seated attendee visible at a trade show event.

 

Bridging the Past and Future: A Modern 60’s Resurgence

There’s a revival of 60’s fashion, but with modern twists. Clean lines are paired with bold and daring details, creating a fresh take on a classic era. This trend is about balancing nostalgia with innovation, resulting in a look that feels both familiar and new.

 

Effortless Dressing

Effortless dressing is all about combining ease with style. From lowrider pants and asymmetrical hemlines to dropped waistlines and oversized pieces, this trend focuses on comfort without sacrificing fashion-forward details.

Four mannequins styled in neutral-toned women’s outfits, including a belted wrap top, wide-brim hats, denim skirt, and white skirt, displayed on a raised platform at a MAGIC trade show booth.
MAGIC Displays

Trending Colors, Fabrics and Accessories

As I walked the floor, green and brown stood out as the dominant colors, symbolizing growth and stability. Soft pastels were also prevalent, paired with nature-inspired prints that brought a fresh, organic feel. Animal patterns were everywhere, with spots taking the spotlight over stripes. Accessories are embracing individuality, with permanent jewelry and personalized charms becoming key trends. I also noticed fun cowboy boots adding a playful touch to collections.

Two mannequins displaying green-toned women’s dresses at a trade show booth, one styled with a pink fitted top and full green skirt, and the other in a patterned tiered green midi dress.
Moon River
Five mannequins styled in fall-inspired women’s outfits, including patterned dresses, layered cardigans, and skirts, displayed behind a “Gilli” brand sign at a trade show booth.
Gilli

Final Thoughts

This season’s trends are not just about what we wear, but how we feel. Ultimately, the most fashionable person is the one who feels confident and comfortable in their own skin. Whether you’re drawn to the comforting familiarity of denim or the free-spirited energy of bohemian styles, there’s probably a trend that speaks to you. The future of fashion is as diverse as the world we live in, offering endless opportunities for creativity and self-expression. Embrace the freedom to experiment!

To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.

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