News, Retail Trends

Spring/Summer 2026 Golf Fashion: The Trends Shaping the Season

Posted on by Katelyn Madsen
Graphic featuring the title “Spring/Summer 2026 Golf Fashion: The Trends Shaping the Season” with bold blue and orange typography on a dotted white background. Along the bottom are four models walking in stylish golf apparel, including polos, skirts, trousers, and tank tops in fresh seasonal colors. AGM logo appears in the corner.
27
Aug

2025 PGA Buying Summit – Fashion Show Report

Written by Jennifer Morton

The runway lights popped; the playlists leaned upbeat; and the looks told a confident story: golf style for Spring/Summer 2026 is bolder, more versatile, and increasingly designed to live well beyond the 18th green. From saturated color and expressive prints to refined athleisure and thoughtful textures, the PGA Buying Summit made it clear – performance and personality can happily share the same tee time.

1) Color, Turned Up (Major Trend)

Nothing whispered this season. We saw electric blues, citrus and coral brights, emerald and matcha greens, and high-contrast pairings with crisp white or deep navy. Brands used color-blocking, contrast collars, and tipping to amplify impact without sacrificing polish (e.g., Fore All, Clique Golf, 70°).

Pro Shop Takeaway: Lead with color stories at the entrance. Build 3-piece mini-kits (top, bottom, layer) in one hue family—then flank with white and navy to make outfitting feel easy.

Model walking on a runway during a golf fashion show, wearing a red long-sleeve top with a white quilted vest, a gray and red athletic skort, and white sneakers. Audience members and photographers are visible in the background along with a Sofibella logo on a screen.
Sofibella
Model walking on a runway at a golf fashion show, wearing a bright pink short-sleeve polo, vibrant green shorts with pink accents, white sneakers, and a white sun hat. Audience members are seated in the background, watching attentively.
Emyvale Golf

2) Elevated Athleisure & Soft Tailoring (Major Trend)

Course-to-clubhouse dressing matures: tailored joggers, drapey pullovers, cropped or waist-skimming midlayers, and refined trousers in performance knits. Silhouettes feel relaxed but intentional—clean lines, minimal hardware, premium hand-feel (seen across women’s looks like A. Putnam and lifestyle-forward sets from multiple labels).

Pro Shop Takeaway: Create a “9 to dine” rack—pair joggers or polished five-pocket bottoms with a knit polo and a light layer. Add sunglasses and a crossbody to complete the off-course story.

3) Print Personality: Animal, Tropics & Geos (Major Trend)

Prints carried the runway: micro-leopards, palm motifs, resort geos, and abstract florals across polos, skorts, dresses—even light outerwear (Crossover Golf and others). The best executions balanced a statement piece with a grounding solid.

Pro Shop Takeaway: Merch prints next to their matching solids (not separate). Use “Dial it up / Dial it down” signage: bold top + neutral bottom vs. full print set for the adventurous customer.

4) Modern Classics, Re-cut

Heritage codes got a 2026 tune-up: stripes, ribbed collars, pleats, varsity touches—but in breathable, stretch fabrics and contemporary fits. It’s the familiar, made fresh.

Pro Shop Takeaway: Stage a “Then & Now” vignette—classic stripe or argyle on one mannequin; next to it, the updated knit or pleated skort with a modern zip-neck. It tells the story in one glance.

5) Texture Wins: Ribs, Piqué, Waffle & Eyelet

Up close, fabrics did the talking: rib-knit polos, waffle midlayers, airy pique and subtle eyelet brought dimension and breathability—especially in monochrome looks.

Pro Shop Takeaway: Add a “Feel the Fabric” bar (swatches or front-facing folds). Texture is easier to sell when customers can touch it.

6) Greens = The New Neutral

From eucalyptus and sage to saturated fairway, green dominated. It pairs beautifully with navy, sand, and white—and photographs exceptionally well for social.

Pro Shop Takeaway: Build a “Greens Wardrobe” capsule: one dress, one polo, one midlayer, one skort/pant—then show it with tan accessories for instant outfit ideas.

Male model walking on a runway at a golf fashion show, wearing a fitted sage green polo shirt and matching jogger-style pants, paired with white sneakers and a white baseball cap. A screen in the background displays the word “Blanco,” with audience members seated and observing.
Blanco

7) One-and-Done Dresses

Golf dresses continued their rise—zip collars, racer backs, belt details, and built-in shorts—offering an easy, flattering solve for warm days (spotted in multiple women’s lines including Fore All).

Pro Shop Takeaway: Merch dresses as outfit sets with visor + lightweight layer + small bag. Dresses convert best when the “what to wear with it” question is already answered.

Female model walking down a runway at a golf fashion show, wearing a sleeveless black-and-white printed dress with a ruffled neckline and white sneakers. Audience members seated along the runway watch attentively. The brand featured is Kastel Denmark.
Kastel Denmark
Female model walking on a runway during a golf fashion show, wearing a light periwinkle blue smocked dress paired with a cream and blue striped cardigan draped over her shoulders, and white sneakers. Behind her, a screen displays the logo for A. Putnam as attendees watch the show.
A. Putnam

8) Golf-to-Life Crossover

Prompted by looks around custom five-pocket and denim lifestyle pieces (Blue Delta), we saw more outfits styled for everyday wear—pairing course-worthy tops with off-course bottoms and vice versa. The message: the golf closet is a lifestyle closet.

Pro Shop Takeaway: Introduce a “Weekender Edit”: performance polos with denim or chinos, a travel-ready layer, and clean sneakers. Position near accessories to lift AOV.

Emerging Micro-Trends (Worth Watching for 2026)

  • Contrast binding & piped edges on skorts and dresses (sharpens silhouettes).
  • Shorter inseams (women’s shorts) and cropped midlayers with high-rise bottoms.
  • Earthy neutrals (sand, stone, clay) used as foundations for brights and prints.

Quick Brand Callouts Seen on the PGA Buying Summit Fashion Stage

  • A. Putnam – polished leisure layers, feminine sport.
  • Blue Delta Jeans – custom five-pocket/denim lifestyle crossover.
  • Clique Golf – clean, modern course basics with styling pop.
  • Emyvale Golf – contemporary takes with bright, friendly color.
  • Crossover Golf – bold logo moment; print-forward looks.
  • Fore All – expressive color, women’s dresses and sets.
  • 70degrees – crisp color-blocking and saturated blue stories.

How to Use This in Your Shop (At-a-Glance)

  • Front Tables = Color Stories: Lead with a green capsule; flank with white/navy.
  • Mannequins = Outfit Formulas: “Dial up / Dial down” for prints; “9 to dine” for athleisure.
  • Add a Texture Touchpoint: Encourage touching—texture sells.
  • Create a Dress Wall: With add-ons (visor, light layer, belt) to lift attachment rate.
  • Launch a Weekender Edit: Golf-to-life crossover outfits to broaden use cases.

Conclusion

Spring/Summer 2026 proves that golf fashion is no longer confined to tradition—it’s expressive, versatile, and designed to move seamlessly between the course and daily life. For retailers, the opportunity lies in translating runway trends into clear, shoppable stories: leading with color capsules, making fabrics tactile, and styling mannequins as complete outfits. By leaning into these shifts, shops can inspire members, boost attachment rates, and remind customers that modern golf style is as much about lifestyle as it is about the game.

To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.

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