The Association of Golf Merchandisers (AGM) proudly presents the 2025 Platinum Awards, honoring the top 100 golf shops worldwide. Building on the legacies of the Golf World 100 Best Golf Shops and the AGM Front Nine Awards, this distinguished recognition celebrates creativity, innovation, and exceptional performance in the golf retail industry.
Invitation to Participate
We invite public, private, resort, and off-course golf shops to showcase their outstanding achievements and best practices. Facilities with multiple shops are encouraged to submit separate entries for each location, allowing for individual evaluation. We welcome submissions from both AGM and non-AGM members.
Deadline and Notification
Entries must be received by September 6, 2024. Winners will be notified on or after January 1, 2025.
Judging Criteria
An impartial panel will evaluate all entries based on various factors, including financial performance, sales trends, customer insights, services offered, shop displays, marketing campaigns, merchandising innovation, and management practices. This comprehensive assessment ensures that the Platinum Awards recognize the most creative and high-performing golf shops across the globe.
Join the Tradition of Excellence
With a history spanning over 30 years, the Platinum Awards continues the legacy of recognizing excellence in golf shop operations. This is your chance to join the ranks of the most esteemed golf shops in the world. Showcase your creativity, adaptability, and revenue-generating initiatives, and let your shop shine on the global stage.
“We urge golf shops around the world to take advantage of this opportunity to highlight their successes. By participating, you’re playing a vital role in the continuous development and prosperity of the global golf industry.”
Jennifer Morton, CEO, AGM
Don’t miss this opportunity to be recognized among the best in the industry. CLICK HERE to submit your entry for the AGM Platinum Awards and become part of a golf retail legacy!
To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.
From “Nice Shirt” to Sold Out: A Staff Testimonial Guide for Golf Merchandisers
Your staff are your strongest sales tool. Use their product opinions to create testimonials that [...]
Jun
Crafted with Care: The Created Co. Approach to Drinkware
Created Co. isn’t just focused on tumblers and cold cups—it's about building something beautiful, functional, [...]
Jun
Lights, Camera, Conversion: Using Video to Drive Sales in Golf Retail
Want to stand out in wholesale? Learn how video can help you grab attention, build [...]
Jun
How Men and Women Shop Differently—And Why It Matters for Merchandising
From mission-driven purchases to immersive browsing, understanding how men and women often shop differently can [...]
Jun
Telling the Right Story: Why Your Golf Shop Marketing Needs a Hero Shift
If you want to grab attention, it's time to make a simple but powerful shift: [...]
Jun
The Ultimate Checklist for Rep Meetings: Getting the Most Out of Your Vendor Visits
Vendor rep meetings are powerful opportunities to plan ahead, uncover new strategies, and grow your [...]
May
Elevating Customer Service to Hospitality in Private Golf Shops
In private golf shops, great service is expected, but true hospitality is what makes members [...]
May
Trust Your Edit: The Power of Being Decisive as a Merchandiser
If you’re feeling pressure to stock even more choices, this is your reminder that the [...]
May