preloader

The 2025 AGM Platinum Awards: Recognizing Golf Retail Excellence

A group of crystal trophy awards for the 2024 AGM Platinum Awards. The trophies are wedge-shaped with sharp, angled tops, arranged on a dark surface. Three main trophies in the foreground are etched with the "AGM 2024 Platinum Award" logo and honor specific recipients: "Congressional Country Club, Bethesda, MD," "Oak Hill Country Club, Rochester, NY," and "Boca West Country Club, Boca Raton, FL." The text at the bottom of each reads, "2024 Platinum Award Winner 'Best of the Best' Golf Shops." The background is dark with warm, blurred lighting.

The Association of Golf Merchandisers (AGM) proudly presents the 2025 Platinum Awards, honoring the top 100 golf shops worldwide. Building on the legacies of the Golf World 100 Best Golf Shops and the AGM Front Nine Awards, this distinguished recognition celebrates creativity, innovation, and exceptional performance in the golf retail industry.

Invitation to Participate

We invite public, private, resort, and off-course golf shops to showcase their outstanding achievements and best practices. Facilities with multiple shops are encouraged to submit separate entries for each location, allowing for individual evaluation. We welcome submissions from both AGM and non-AGM members.

Deadline and Notification

Entries must be received by September 6, 2024. Winners will be notified on or after January 1, 2025.

Judging Criteria

An impartial panel will evaluate all entries based on various factors, including financial performance, sales trends, customer insights, services offered, shop displays, marketing campaigns, merchandising innovation, and management practices. This comprehensive assessment ensures that the Platinum Awards recognize the most creative and high-performing golf shops across the globe.

Join the Tradition of Excellence

With a history spanning over 30 years, the Platinum Awards continues the legacy of recognizing excellence in golf shop operations. This is your chance to join the ranks of the most esteemed golf shops in the world. Showcase your creativity, adaptability, and revenue-generating initiatives, and let your shop shine on the global stage.

“We urge golf shops around the world to take advantage of this opportunity to highlight their successes. By participating, you’re playing a vital role in the continuous development and prosperity of the global golf industry.”

Jennifer Morton, CEO, AGM

Don’t miss this opportunity to be recognized among the best in the industry. CLICK HERE to submit your entry for the AGM Platinum Awards and become part of a golf retail legacy!

To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.

Be the Worst Where It Matters Least

Golf retail leadership means knowing what to prioritize. Discover how great leaders build stronger shops [...]

If Golf Clubs Could Talk: What Your Inventory Would Say About You

Learn what your golf shop inventory says about your business, from sell-through and displays to [...]

Bringing Joy, One Headcover at a Time: The Story Behind Zalea’s Golf Co.

From a college dorm room to golf shops nationwide, explore how Zalea's Golf Co. is [...]

Golf Is Growing. Is Your Back Office Ready for It?

Take a look at these five wholesale signals every golf merchandiser and brand partner should [...]

The 3-Second Shop: Designing Displays that Stop the Golfer

The 3-Second Shop reveals why golfers decide in seconds whether a display deserves their attention—and [...]

Merchandising Like a Museum Curator: The Art of Retail Storytelling

Discover how retail storytelling can transform golf shop displays into engaging experiences that guide members [...]

Beyond the Round: Therabody’s Approach to Everyday Wellness

As golfers prioritize overall well-being, wellness products are creating new opportunities for golf shop merchandising.

Golf Retailers Are Sitting on Their Biggest Competitive Advantage and Don’t Even Realize It

Golf retailers' biggest competitive advantage is human connection. Discover how community drives loyalty and sales.