The 2025 AGM Platinum Awards: Recognizing Golf Retail Excellence

The Association of Golf Merchandisers (AGM) proudly presents the 2025 Platinum Awards, honoring the top 100 golf shops worldwide. Building on the legacies of the Golf World 100 Best Golf Shops and the AGM Front Nine Awards, this distinguished recognition celebrates creativity, innovation, and exceptional performance in the golf retail industry.

Invitation to Participate

We invite public, private, resort, and off-course golf shops to showcase their outstanding achievements and best practices. Facilities with multiple shops are encouraged to submit separate entries for each location, allowing for individual evaluation. We welcome submissions from both AGM and non-AGM members.

Deadline and Notification

Entries must be received by September 6, 2024. Winners will be notified on or after January 1, 2025.

Judging Criteria

An impartial panel will evaluate all entries based on various factors, including financial performance, sales trends, customer insights, services offered, shop displays, marketing campaigns, merchandising innovation, and management practices. This comprehensive assessment ensures that the Platinum Awards recognize the most creative and high-performing golf shops across the globe.

Join the Tradition of Excellence

With a history spanning over 30 years, the Platinum Awards continues the legacy of recognizing excellence in golf shop operations. This is your chance to join the ranks of the most esteemed golf shops in the world. Showcase your creativity, adaptability, and revenue-generating initiatives, and let your shop shine on the global stage.

“We urge golf shops around the world to take advantage of this opportunity to highlight their successes. By participating, you’re playing a vital role in the continuous development and prosperity of the global golf industry.”

Jennifer Morton, CEO, AGM

Don’t miss this opportunity to be recognized among the best in the industry. CLICK HERE to submit your entry for the AGM Platinum Awards and become part of a golf retail legacy!

To join a merchandiser community and gain weekly educational opportunities and resources, sign up to become a member of the AGM.