AGM Forward:

Hi AGM friends! For the AGM blog, we strive to post meaningful, relevant, and helpful content to provide further education and growth for our members and beyond. Though most of our content is created by our own team, when we receive an article that we know will be of benefit to our members, we simply can’t resist sharing it!

Hannah Marcusse, Retail and Golf Manager at Wilderness Country Club, offers a unique perspective to the struggle of sales. We believe her strategies can offer valuable insights to other AGM members facing similar challenges.

A New Approach to Sales

Written by Hannah Marcusse – Wilderness Country Club, Naples, FL

Anyone else dread the idea of a sale? Or a member coming into the shop looking at brand new merchandise saying, “I will wait until it is on sale,” just for them to come back looking for a size that is no longer there?

Or let’s all think about how we somehow inherited this idea of an end-of-season sale when we would rather get rid of items during season.

I have found that giving members less and less sales throughout the season and promoting items as limited release has helped move merchandise consistently better. This concept has given the merchandise a bigger value to the member knowing it may not be on the sales rack next week.

Traditionally at Wilderness, members were not given a consistent sales rack in the Golf Shop. An email blast would go out on random Friday mornings for a “pop up sales rack”. However, I found that sales racks were getting less and less traffic whether I did them randomly or not.

This year, I incorporated a lucky size table which consisted of items that were buy one get one 50% off. Who doesn’t love a good hunt, right? A table display that usually consists of new products was now the center of attention for old products. Members loved the thrill and excitement of finding their size on the table. This also created camaraderie throughout the shop if someone’s size was found vs. another.

What started as an end of season sale idea turned into something that was kept around when old merchandise started to pile up. From odd sized belts to old shoes, the lucky size table had it all. It was also fun to create a display that was meant to be chaotic and misfit.

*Disclaimer* Be prepared to fold… a lot 🙂

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