Created Co. doesn’t just make drinkware; they create pieces that blend form and function with intentional design and storytelling. Whether it’s the ceramic-coated Nomad Tumbler or a custom Cold Cup collaboration, their products feel personal and elevated. In this conversation, we explore the inspiration behind their bestselling designs, how they approach customer partnerships, and why thoughtful details matter.
AGM: What sets your products apart from competitors?
Created Co. (CC): At Created Co., we design drinkware that goes beyond utility—we build pieces that tell a story. Our products combine premium materials, thoughtful design, and brand-forward aesthetics to create drinkware that feels at home in high-end golf shops. We’re obsessed with details: from the way the lid feels in your hand to how the logo sits on the surface. It’s more than a cup—it’s a statement.
AGM: What’s your most popular product, and why do you think it’s been so successful?
CC: The Nomad Tumbler has been one of our best sellers thanks to its premium ceramic-coated interior, three versatile lid options, and a stylish color palette. These features make it a favorite for customers seeking both functionality and personalization.
The Cold Cup has also been a hit, especially with players who need to keep their drinks cold while on the course. Its functionality aligns perfectly with an active lifestyle, making it a popular choice for those seeking a reliable, stylish way to stay refreshed.
AGM: What strategies do you recommend for merchandising your products effectively?
CC: Merchandise drinkware where decisions happen—near the register, in gifting displays, or alongside lifestyle apparel and accessories. Pairing a branded tumbler with your house roast or highlighting it as the perfect tournament gift adds context and value. Consistent storytelling, clean displays, and thoughtful bundling drive performance every time.
Our expansive color palette allows for dynamic merchandising around different color stories, seasons, and holidays. Whether you’re showcasing warm hues for the holidays, soft pastels for spring, or vibrant shades for summer, the versatility of our colors creates endless opportunities for seasonal displays. This flexibility helps keep your product offerings fresh and relevant year-round, enhancing the shopping experience and driving sales.
AGM: Can you share a milestone that was pivotal for your brand’s growth in the golf industry?
CC: Attending our first PGA Show this past year was a huge milestone for us. It gave us the opportunity to meet golf retailers from across the country, hear their needs firsthand, and introduce them to the Created Co. brand in person. The energy, the conversations, the feedback—it was all invaluable. It confirmed that there’s a real appetite in the golf world for elevated, design-forward drinkware. That event opened the door to so many new relationships and helped us plant roots in the industry in a really meaningful way.
AGM: Can you share a success story of a retailer with your products?
CC: Absolutely. One standout collaboration was with a golf course in Hawaii that wanted drinkware as unique as their property. They came to us with a few brand elements and a loose creative vision—and we took it from there. Our team developed a custom design that blended their iconic logo with tropical-inspired graphics and a color palette that reflected the course’s natural beauty. The result? A collection that not only flew off the shelves but also became a key piece of their brand story. It was a perfect example of how we help partners bring their vision to life through thoughtful, elevated product design.
AGM: What’s your approach to customer service for B2B clients?
CC: We keep it simple: be responsive, be real, and be helpful. Our team is hands-on from the first sample to the final shipment, and we’re proud of the relationships we’ve built by showing up when it matters. Whether it’s helping navigate a custom order or solving a last-minute need before a tournament, we act like an extension of your team—not just a vendor.
Conclusion
Created Co. shows that good design is about more than looks—it’s about intention, quality, and connection. By staying true to their values and focusing on the details that matter, they’ve built a brand that helps others tell their stories through beautiful, functional products.
AGM members are encouraged to learn more about Created Co. by visiting their website at https://created.co or contacting Ryan Schneider at ryan@created.co. For more contact information or to get an AGM Member discount on your first order, check out our AGM vendor page.
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