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Introducing the Inaugural AGM Merchandiser of the Year Honorees

Blog cover image for the 2026 AGM Merchandiser of the Year, featuring the AGM logo centered within a circular laurel wreath. The text “Merchandiser of the Year 2026” appears below the logo on a light gray background with subtle dotted texture.

The AGM proudly honors its first Merchandiser of the Year recipients. Meet the merchandisers who are elevating the golf retail experience.

Golf Merchandise That Tells a Story: Inside FlagBag Golf Co.

FlagBag Golf Co. logo atop a photo of custom head covers embroidered with dragons.

By repurposing flown golf flags, FlagBag Golf Co. creates meaningful products that connect golfers to the places and moments they love.

Commemorating a Century: How Congressional Country Club Elevated Retail Around Its 100-Year Celebration

Outdoor display of Congressional Country Club centennial merchandise, including branded headcovers, a framed 1924 logo sign, a custom puzzle, leather accessories, a clear glass bottle, and embroidered towels. The items are arranged on grass in front of blooming yellow daffodils, with trees in the background.

Celebrating 100 years, Congressional Country Club created a custom Centennial Collection to honor its rich history.

Your Exclusive First Look: AGM’s Product Preview Reception 2026

Promotional graphic for AGM’s Product Preview Reception 2026 with the title “Your Exclusive First Look” in bold text above a photo of a crowded vendor showcase. Attendees are mingling at display tables featuring apparel, accessories, and signage. The AGM logo is in the top right corner.

Get a first look at new collections, emerging brands, and key trends before the PGA Show floor even opens. AGM Product Preview Reception 2026