Celebrating 100 years, Congressional Country Club created a custom Centennial Collection to honor its rich history.
Get a first look at new collections, emerging brands, and key trends before the PGA Show floor even opens. AGM Product Preview Reception 2026
Creating a welcoming environment in your golf shop starts with helping your staff shift from transactional service to relational hospitality.
With pennies no longer being produced, many retailers have asked what will happen to psychological endings like .99.
Members sense the atmosphere the moment they walk in. A shop grounded in gratitude feels warm, welcoming, and genuine.
A truly great golf shop is one where every customer can move freely, feel welcome, and enjoy the shopping experience with ease.
As the year winds down, great retailers know success comes from year-end reflection and planning, not just finishing strong.
A mark of a truly great merchandiser is staying ahead of what’s next, and that’s exactly what the 2026 AGM Retail Conference is all about. Taking place during PGA Show […]
In merchandising, as in fishing, the ones who catch success are the ones who come prepared. What’s in your tackle box?
It’s easy to overlook the power of a phone call, but it might just be your most important customer touchpoint.










