Mayor is bringing club identity to life through fully custom apparel that captures what members love most—signature holes, iconic landmarks, clubhouse details, and timeless logos. With a strong design perspective and a passion for storytelling, Mayor creates elevated, one-of-a-kind polos that feel as personal as the club itself.
In this Q&A, the team at Mayor shares how their creative process works, what makes their pieces stand out, and why clubs are turning to custom prints to deepen member pride and connection.
AGM: What inspired the founding of Mayor?
Matt: Ten years ago, I received a Hawaiian shirt as a gift. It was a cool shirt, but I had never been to Hawaii. I thought someone should make shirts like these for the places we love outside of Hawaii… Two years later, we launched our first shirt—a sailing print of the Wednesday Night Races on the Chesapeake Bay in Annapolis, Maryland. LeRoy Neiman-esque. It was a great start!
AGM: Where do you draw inspiration for your print, and how do they reflect today’s golfer?
Matt: We just finished a print for The Olympic Club in San Francisco. A neighbor of mine recently became an out-of-town member. He was raving about the golf, the club and the Burgerdogs. After several minutes researching how to make my own Burgerdog, I began researching the club. I put myself in my neighbor’s shoes. What would a member want to see on their print? I drafted a print, texted him the mockups and quickly received the best response you can hope for: “nailed it, when will they be available?”
AGM: How do you balance elevated style with performance and practicality on the course?
Matt: I recently golfed with a college buddy of mine who works in private equity. He went into his Buckhead office in the morning, golfed at Piedmont Driving Club in the afternoon and ate at the Atlanta staple, Taco Mac that evening. All while wearing a Mayor polo I created for our alma mater. “Feels like Peter Millar, fits like Holderness & Bourne and looks like Washington & Lee,” he said.
AGM: What current trends are shaping golf fashion, and how is Mayor staying ahead of them?
Matt: Our first PGA Show was in January 2024. We were new to green grass and our prints were small, but we kept seeing even smaller prints and hearing buyers mention ‘microprints.’ We came back in 2025 with microprints, more subtle than the competition, and, of course, completely custom. Wait until you see what we have in store for 2026, America’s 250th anniversary…
AGM: Can you walk us through the process of creating a custom print polo, from idea to finished product?
Matt: The head pro at Maroon Creek Club in Aspen emailed us, curious about a custom print polo that had low minimums, was competitively priced and would be delivered in time for their golf shop’s short season. We researched their club, drafted mockups and, after several quick revisions (removed the chandelier, added nearby Pyramid Peak), completed their print. We sent fabric swatches of their print in several colors as well as polo samples of our previous work. They decided on three colorways: blue, white and green. We delivered their order just as they were preparing for their May 17th opening!
AGM: What kind of marketing tools or resources do you offer to help golf retailers sell your products?
Matt: Last spring, I hand-delivered an initial order of custom print polos to Keswick Hall, the newly reimagined resort just outside Charlottesville, Virginia. I reviewed the print with the staff, explaining why the buyer, Gabriela and I chose each individual icon (including a chef’s hat for Michelin-starred chef Jean-Georges and his on-property restaurant, Marigold!).
AGM: What role does social media play in your brand’s growth and visibility?
Matt: The same morning our polos hit the golf shop floor at our first green grass account, Hound Ears Club in Boone, North Carolina, a member sent us a photo of him wearing the first shirt purchased! Photo shoots are great, but nothing beats photos of members wearing their club’s custom print polo at their club.
AGM: Is there a story or customer moment behind one of your best-selling products you’d like to share?
Matt: Last year, we were reviewing custom print polo mockups of Dormie Network’s owner’s course, TX0, with their buyer, Brenna. We had arranged TX0’s icons (including their pet camels!) in our classic step & repeat print style. Brenna wanted to see the icons closer together. We rotated each icon and arranged them closer together in more of a ‘scatter’ print. The scatter print looked better, and she went with it. That one small change created a template for our best-selling print style that year. Thank you, Brenna!
AGM: How do you foster a culture of creativity and innovation within your company?
Matt: This summer, one of our interns from Washington & Lee University, Evan, thought of a new way to draw each club’s signature hole. We had always drawn an aerial view of the hole from the course routing like you would see on a scorecard. Evan drew the large stone wall at the base of the 17th green at Willow Oaks Country Club in Richmond, Virginia the way a member would see it–from eye-level on the course. We now incorporate this approach into each club’s print. Check out Evan’s handiwork here.
AGM: What message would you like to leave with AGM members about your brand and products?
Matt: AGM Members—please reach out to have us create a complimentary custom print of your club. We provide mockups like these for you to review with staff and members before you order. We also ship fabric swatches of your print, as well as polo samples of our previous work. Can’t wait to create custom prints for more of you!
AGM members are encouraged to learn more about Mayor by visiting their website at www.mayorclothing.com. Please contact Matt Bartini at mayor@mayorclothing.com or 339-206-2111 to receive your club’s complimentary print!
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